Feb 27, 2013
No Soup For YouBy pmihalek

Do you remember the Seinfeld character and episode called The Soup Nazi? Click the link for a quick reminder. On the show, customers would wait out the door and down the block for an amazing, knee-buckling cup of soup. In the process, they had to endure highly stressful ordering via the mean and short-tempered owner and soup chef.

Imagine that, huge lines with poor customer service. That clip reminded me of Jeni Britton Bauer of Jeni’s Splendid Ice Creams. Let me just say, Jeni is the complete opposite of the Soup Nazi. At the beginning of the month, Jeni spoke at The Next Level event in Nashville about her small company and its success. And while community involvement and a unique product line were key, she really placed an emphasis on her staff and providing consistent customer service for the company’s rise to the top.

I don’t buy it. Call me crazy, but for this editor, it’s all about the product selection, quality and uniqueness. Don’t you think, we as an industry, are focused too much on making customer service our bread and butter? When asked, “What makes you special?” I feel like there are better answers than just: “Our customer service.”

What is it that’s separating you from your competitors? Is it the customer service or a better selection of products? Let me know what do you think?

Calling All Foodie’s

Have you ever hosted a local chef to get the word out about growing and cooking with herbs and veggies? Have you ever partnered with a food truck? If not, do you know a retailer who has? I have a couple articles on…you guessed it…food, in the works and I’d love to have your help rounding them out. Email me when you get a chance.


pmihalek






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