The Last Time
I may sound like a broken record on this, but hear me out one last time. It’s really worth your attention.
It’s June 26, you’re on the backend of the busy season and your team is tired and needs a little motivation — and so do your customers. Well, I have the prefect thing to get those creative juices flowing again. With the deadline just a handful of days away — June 30 — now’s the time to round up the troops and brainstorm display ideas that will make you the 2013 Merchandiser of the Year and, most importantly, get your customers buying.
With the deadline so close, don’t put this off any longer. For the 2013 winner, this year’s (awesome) prizes include : a $500 Wholesale Gift credit and a 15% discount for Braun Horticulture’s 2013 catalog offering (1 time); and a fully-stocked and colorful Dramm 60501 Assorted Gardening Display worth SRP $2,864.76. The winner will also be featured in the announcement issue of Lawn & Garden Retailer, September 2013. For more competition details, click here.
Another Social Media Marketing Tool
Have you heard of Vine? Vine’s a mobile app that lets users create six-second video clips and share them on Twitter and Facebook. Here’s an example of one from LL Bean.
This free app debuted in January for iPhone users. I’ve been chomping at the bit for it to become available for Android users, and it did at the beginning of June. So what, right?
Well, in a recent discussion article on RetailWire, George Anderson asks if Vine will grow as a retail marketing tool. Anderson noted that the movie theater brand Regal Entertainment Group told Adweek it is using Vine to promote the movies Monsters University and World War Z.
“The limitations of six seconds can actually lift the storytelling,” explains Gabrielle Kessler, accounts manager for Something Massive, which handles social media for Regal. “You get to home in on those emotionally engaging moments that both marketers and filmmakers are after.”
Do you think you’ll ever work Vine (or its new competitor Instagram Video)? Email me and let me know if you think it has potential or just a six-second novelty?
Videos
