Mar 27, 2017
Feeling SpringBy Abby Kleckler

Last week I headed out to Navy Pier to see how “Chicago’s Blooming,” the theme for this year’s Chicago Flower & Garden Show.

I went on a Monday, traditionally less busy, but there were still quite the crowds. I think even though winter was mild, people are ready to start planting! Sue Markgraf, who handles the PR for the show, said she agreed, and the record number of attendees proved that too.

One of the busiest gardens — and one of my favorites — was crafted by Lurvey Landscape Supply & Garden Center. It was a tropical getaway in the middle of the room, combining furniture, recycled wood pieces and lots of color.

You can take a quick walk through the show alongside me by watching this video on our Facebook page. I’ve also put up a photo album for you to take a look at.

What Are You Doing?

Since we’re talking about social media, I thought I’d share two things on Facebook that caught my eye recently.

Barlow’s in Sea Girt, New Jersey, did a half hour live stream on the first day of spring. They brought in staff members to talk about spring and answer all the viewers’ questions. They even had a giveaway for those who participated. What a unique idea!

McDonald Garden Center in Virginia Beach, Virginia, had its 24th Annual Outdoor Show, themed “Flower Power,” and its team did an incredible job with live video from the show each day to bring people into the store.

Many of you have already had spring kickoff events, some of yours are coming up soon, and still others are waiting to open your doors for the season.

Let me know what’s going on and how you’re changing things up this year at akleckler@greatamericanpublish.com.

Cheers,

Abby

 

 

 

 


Abby Kleckler

Abby is the managing editor of Lawn & Garden Retailer. Contact her at akleckler@greatamericanpublish.com.





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