We Made It
California Spring Trials has come and gone, and it was an incredible week, but we still have so many more things to share with you.
I’ll pick up where we left off: Day 5. We spent the morning at GroLink in Oxnard where more than a dozen companies were exhibiting and there were tons of retail ideas. There’s no way I can tell you about them all, but you’ll find some below and even more in the June and July issues of the magazine.
We then headed to PanAmerican Seed where all of the Ball Horticultural companies were exhibiting. There were some great variety introductions, such as trailing osteospermum and sterile lantana, and they always do a nice job with their displays.
Finishing up our trip, on Day 6, we saw new intros from Green Fuse Botanicals, Floranova and Vegetalis.
These Halloween point-of-purchase materials are a strong way to incorporate fall promotion. PlantHaven International used the display to feature the long season interest and large double blooms of its Painter ‘Sun Fire’ dahlia.
Hort Couture created a stunning farm-to-table display for it new variety introductions. The team used plywood, cut circular holes in the table and placed the plants right in the center. The “side dishes” were complementary plants, and the burlap made everything pop.
Florist Holland’s latest campaign aims to get gerberas into the home after NASA released a study about their air purifying qualities. POP signage and a pot sleeve detail the benefits. Four to six plants are extremely effective at cleaning the air.
One of the simplest and easiest displays to create came from AmeriSeed. The pool and rubber ducks made for a great play on words and backdrop for the company’s heat-loving Little Duck dwarf marigolds.
Wall of Color (Ball FloraPlant)
A stunning display of color featured Ball FloraPlant’s Conga line of calibrachoa. The wall not only showcased the compact habit and bold colors but also provided a great photo opportunity for attendees.
Sweet Potato Vine (Ball FloraPlant)
Speaking of great photo opportunities, many people were snapping pictures in front of the first climbing sweet potato vine. The SolarTower series ipomoea comes in Black and Lime.
Burpee has a new look that’s been rolled out with a redesigned logo, tag, pot and catalog, which aims to be both modern and retro. The tags are now color-coded based on which category they belong to (Foodie Fresh, Small Space, Boost or Amazing).
Star Roses & Plants gave Brazelberries a new look (and name) starting in 2017, and this was the first time we saw it in person. The bright containers can’t be missed and the goal is to give the brand more of a farmers market look and feel.