Have you picked up the September/October issue of the magazine yet? If not, grab it now, or take a look at the digital edition. We have a winner for Lawn & Garden Retailer’s 2017 Merchandiser of the Year competition.
Congratulations Al’s Garden and Home!
Barb Florig and her visual merchandising team have successfully taken one theme (pollinators) and carried it through the seasons at their Oregon garden center locations. Read all about the creative process, design and execution on our website.
I spent last week in the Burlington, Vermont, area for The Garden Center Group’s Fall Event. We spent one day touring garden centers that were all decked out for fall. Take a look at dozens of photos from these IGCs on our Facebook page.
I also helped facilitate a discussion on “Attracting Millennials to the Garden Center.” Now I know “millennials” has almost become a four-letter word, but everyone wants new shoppers coming through their doors.
Lots of great ideas came out of the session, but I want to mention two. The first was somewhat surprising — simply because I hadn’t given it much thought. Many retailers have uniforms consisting of logo-adorned polo shirts and khaki pants, but how many of you see younger people dressed this way? Almost none. The general consensus was an outdated uniform can turn off customers.
Second, many garden centers shared stories of events that have successfully brought in younger individuals or young families.
These are what I want to hear about! Send me an email at [email protected] to tell me about an event that works really well for you.