Articles

April 2017
Always Evolving

Do you remember when Apple’s logo was a scene of Sir Isaac Newton sitting beneath an apple tree? How about when Starbucks’ logo was brown and had a tagline of “coffee, tea and spices?” You... more »

April 2017
What’s In Your Brand?

First impressions are everything. From a job interview, a first date, a meeting with a bank lender, to “Hello officer, was I speeding?” how one presents themselves in the first meeting sets the tone for... more »

April 2017
Getting More Social

Social media can be an amazing way to reach your customers. It can help you get the word out about new arrivals or upcoming events, and it can connect you with your customers in a... more »

April 2017
Change Your Language to Change Your Future

Our words define us. Our shared words define our culture. The culture of a person, a family or a company is a fragile environment. Our cultures are in a delicate balance the same as an... more »

April 2017
Tell Me Something I Don’t Know

You have your spring game face on, right? Eleventy-billion details to manage and no time to rest. I’ve been there; I know precisely the mileage count on your feet will be somewhere between 10 to... more »

April 2017
Indoor Gardening Year-Round

Indoor gardening should be an easy category to define. We’re very familiar with those two individual words, but, when you put them together, the definition can take on a life of its own. Some might... more »

April 2017
A Hobbyist’s Haven

The story of how Fifth Season Gardening Co. came to be is not your traditional one. Owners Richard Quinn and Ashley Mattison both earned advanced English degrees and were working at the University of North... more »

April 2017
Exploring an Indoor Gardening Category

There are too many upward consumer trends to ignore. The political fallout from the past few months will probably leave many of us with our share of skepticism heading into the 2017 gardening season. However,... more »

April 2017
Blending Indoors & Outdoors

Lawns and gardens have forever been in our lives, but as places to walk around, work in or admire. Today we’ve internalized our outdoors with a desire to keep it with us as long as... more »

April 2017
Reimagining Retail

Good news for lawn and garden retailers: Your market segment is blossoming like a flower — and all the key trends feeding that growth are on display at the National Hardware Show, May 9 to... more »

April 2017
Every Strategy Matters

As we enter into the magic “100 days of spring” in our garden center industry, the three short months of “driving dough,” or as the Rolling Stones kind of sang, “I see a red ledger... more »

April 2017
Listen, Learn and Improve

We all know that the key to keeping customers loyal over the long haul isn’t just about having good or even great products; there are other retailers, both brick and mortar and online, that can... more »


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