Lawn & Garden Retailer Headlines
Easy radio commercials
The Society of American Florists is now making it easier for SAF members to include radio commercials in their advertising mix. A library of more than 50 creative radio commercial scripts awaits members at www.safnow.org/marketing/tips.radioscripts.cfm. Members need only customize each script with their own store information.
The scripts are arranged by categories, such as everyday flower benefits, florist attributes, special occasions, romance, apology and sympathy. Members also have access to tips for testing the radio market and buying airtime as well as a glossary of radio terms. They can access “radio marketing 101” at www.safnow.org/marketing/tips/radio.cfm. Other marketing advice featured online includes tips on print advertising, direct mail and public relations.
Promotional Catalog
The Flower Council of Holland, The Netherlands’ marketing and promotional organization for flowers and plants, has produced its first new Promotional Materials catalog for the American market in six years. The full-color catalog contains unique marketing tools that are designed to educate customers and increase flower and plant sales.
Floral professionals can order a wide variety of books, videos, posters, display and apparel items directly from the New York office of the Flower Council of Holland. As a special introductory offer, recipients will receive $2.00 off their first order from the catalog.
To request a catalog, send $1.00 to: Promotional Catalog, c/o Public Relations Marketing, P.O. Box 508, Glenwood Landing, NY 11547. For further information, call (516) 621-3923 or E-mail [email protected].
Stagecraft And Rough Kick Off Distribution Agreement
Stagecraft Display Limited of Wales and Rough Brothers Inc. of Cincinnati, Ohio, jointly kicked off their new distribution agreement for Stagecraft fixtures for independent garden centers at the Ohio Florists’ Association Short Course and Trade Show in Columbus in July.
According to Bill Vietas, Rough Brothers general manager, “This product represents only the first step in Rough Brothers’ commitment to offering a full range of professional store development products and services to the independent retail sector. We are pleased at the response we had at the Ohio show to the product and our national distribution capabilities.”
Initial product introduction includes three pre-packed kits that can be used in combination to meet interior and exterior fixturing needs for all green goods and pottery products. Custom container orders will be available to customers fixturing an entire store, whether new build or renovation. Stagecraft fixtures will be marketed to all independent retail garden centers by Rough sales staff, in conjunction with structure sales or as a stand-alone product.
Stagecraft fixtures are warehoused and shipped from Rough’s facility in Cincinnati, Ohio. For more information on Stagecraft fixtures, contact Rough Brothers at (513) 628-7285.
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