National Boost Your Hometown Month
For the entire month of April, you have the opportunity to encourage community beautification as well as the long-term purchasing of plant materials from your garden center. How? April is National Boost Your Hometown Month, the perfect time to promote your plants, landscaping materials, garden accents and any other products your customers can use to turn their yards into a show of pride for your community.
Try creating banners for display throughout your store advertising the promotion, and arranging vignettes of plant and flower combinations with fountains, statuary and other garden accents to encourage customers to visualize your products as part of their desired landscape. Visit your local public library to research your town or city’s history, and provide handouts or create a timeline with photos telling the tale of your community’s evolution. Find out which plants are indigenous to your region, and educate your customers on the benefits of creating native plant gardens (see page 14 for more information on promoting native plants).
These are just a few of the many idea possibilities for this promotion; your staff can probably come up with many more unique suggestions. Organize a meeting to brainstorm and get your employees excited about the event after all, as members of your community, your staff will likely find personal significance in this particular promotion as well. Following are some products that could potentially be used as part of your National Boost Your Hometown Month promotion.
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