Articles

October 2003
Branding quality

Less than five years ago, Miles Rosedale undertook one of the biggest marketing initiatives in the 76 years since Harry Rosedale started Monrovia. Rosedale and the company's marketing division, led by vice president Pam Wasson,... more »

October 2003
Become a growing resource

I had so much to do before spring arrived and was counting on my local garden center to provide me with all the resources I needed. Like many people, I made a resolution for this... more »

October 2003
I DareYou

Did you watch Sesame Street when you were little? I did. Loved it. Remember that game where you were presented with several objects, and you were supposed to identify the member of the group that... more »

October 2003
What happens when there’s no pipe and drape?

You know what pipe and drape is -- the rows of pipe poles with some 2-color combination of worn drapery fabric that is the signature look of every green goods trade show you've ever been... more »

October 2003
Consumer Buying Habits

This past crop year (September 2000-August 2001) was a relatively good year for garden centers. Consumers spent 10 percent more on floral purchases at these locations than they did in the year prior. That lift... more »

October 2003
Keeping your quality

Postproduction care and handling of bedding plants and other crops presents a challenge for retail garden centers. Plants must not only look great in retail displays but also grow and flower in the landscape throughout... more »

October 2003
Teaching Your Team to Think

All around the country, on the same day of the week, at the same time of day, successful, progressive garden centers are gathering their entire teams together to train. The topic that everyone is training... more »

October 2003
Weeding Out the Right Ingredients

A customer approaches you: "Excuse me, I've got this awful weed in my yard that I can't seem to get rid of -- it's almost like a vine, and has started twining itself around some... more »

October 2003
Clean Up Your Merchandising

Many garden centers have a rolled-up shirtsleeves look about them. Carts piled with plants in various stages of transit, garden tools scattered here and there, a bit of dirt on the floor. Who's to care?... more »

October 2003
Raising Bulb Margins in Pots

What are the most commonly asked questions about bulbs? How deep to plant? Which ones are deer-resistant? What about the ever popular, "How late can I plant x bulb?"Everyone loves bulbs, especially after a long,... more »

October 2003
The Lifetime Value Philosophy

How many of you are in the business of selling products to consumers? Now that sounds like a pretty stupid question, doesn't it? Of course your answer would be an overwhelming, probably even a unanimous,... more »

October 2003
Mind-Reading 101

In this article, I want to show you what your customers may really be looking for in your store. You may think you know the answers, but let me give you some solid evidence of... more »


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