Articles

March 2018
Price is What You Pay; Value is What You Get!

Over the years, you’ve seen and heard many folks in our industry, myself included, talk loudly and emphatically about the absolute necessity for every company to clearly state what their “value proposition” is for your... more »

March 2018
Food Trucks on the Farm

HOW DID YOU COME UP WITH THE IDEA? The impetus behind it was I was at Cultivate attending a session with Leslie Halleck, and she was talking about how they did a food truck event... more »

February 2018
Beyond You and Me

This month I am writing to you on the flight back from AmericasMart in Atlanta after putting down the book “Start Something That Matters.” Reading about Blake Mycoskie’s journey of founding TOMS got me thinking.... more »

February 2018
Incorporating Activism

The new buzzword in marketing is advocacy. I just returned from an entire conference about how to use this model in your business, with brand representatives from tech industry giants like Dell and Cisco, and... more »

February 2018
Marketing Water-Wise Plants

Colorado’s population is expected to nearly double between 2000 and 2040. Most of this growth is happening along the eastern slope of the Rockies, in areas where our average annual precipitation is less than 15... more »

February 2018
7 Ways to Sell the Ultimate Gift

What would you say if I told you that you already possess the one small item in your store that any employee can sell easily with zero knowledge of eco-friendly matters multiple times daily and... more »

February 2018
Show & Tell Merchandising

Thinking back, all of us can probably recall grade-school "Show & Tell" assignments, which provided the opportunity to share a special item or personal experience with our classmates. Topics may have included summer vacation destinations... more »

February 2018
East Coast Ideas

Barlow's Sea Girt, New Jersey 1) A large display for Barlow's Dirty Glove Club was hard to miss and allowed people to sign up right away before a $5 price increase... more »

February 2018
You Don’t Get a Second Chance

Here in Minnesota, winters are long and arduous. Sure, we still go out and play in the snow and on the ice, enjoying all sorts of winter sports. And, despite the snow and cold, people... more »

February 2018
A Tomato Takeover

Milaeger’s grows more than 100 kinds of tomatoes, but customers would come into the garden center during the spring and be overwhelmed by the number of tomato plants and afraid to try anything new. Tomatomania... more »

January 2018
Eight Seconds

Humans have a shorter attention span than goldfish. I overheard this statement a few weeks ago from the opposite side of a bus, and naturally, I had to grab my smartphone and look it up... more »

January 2018
Team Shift: The Two Ps to Changing Your Team’s Mind

This past fall, I was grateful to be invited to present at the Garden Center Group (GCG) fall event in Burlington, Vermont. The approach to crafting the agenda and workshops was both insightful and innovative.... more »


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