Articles

July 2017
Getting Customers Excited

On a Saturday afternoon in early March, a local garden club gathers at Family Tree Nursery for their spring kick-off meeting. It’s an annual tradition of the club to hold its March meeting at Family... more »

July 2017
Designing with Heart, Selling with Brains

When I speak all over the country to garden clubs, at symposiums, botanical gardens and other similar venues on a variety of topics, no topic garners more enthusiasm and interest than container design. After one... more »

July 2017
Stars from a Mile High

Echter's Nursery & Garden Center Arvada, Colorado In every department of the store, Echter’s has placed service buttons, so even though staff is rarely far away, customers can quickly call for someone instead of looking... more »

July 2017
A Customer Service Gem for You

At Zingerman’s we’re big fans of clear expectation and simple, teachable and trackable tools. We find that they are invaluable no matter who we share them with — tenured employees, newbies, skeptics, enthusiasts, introverts, extroverts.... more »

July 2017
Exploring African Violets

Since their introduction to the U.S. in the late 1800s from Eastern Africa (via Germany), African violets have thrived in homes across the country, earning their reputation as one of America’s most popular houseplants. Millions... more »

July 2017
To Better Serve the Customer …

People in our industry are extremely fortunate to be able to work every day with products ... plants, trees, flowers and supporting hardlines categories ... that they truly love being involved with. Maybe it’s the... more »

June 2017
The Best Conversation All Day

Although shopping has never been my favorite pastime, sometimes you leave a store feeling great. For me it’s when I find exactly what I am looking for, pick up something unexpected, spot a deal or... more »

June 2017
Thinking Outside the Box: Why Classes & Events Matter

Children watch with rapt attention near the stage. Families crowd the aisles. Young couples lean against plant benches filled with shapely pumpkins and showy rudbeckia. Guests of all ages reach for their phones, waiting for... more »

June 2017
Your Customers Are Talking

Let’s face it: As an industry we aren’t always the first to adapt to changing consumer technologies. We’re hesitant, we’ve been burned a couple of times, and due to the role that seasons and weather... more »

June 2017
All Eyes on Retail

Tasty Ideas 1. Hort Couture showcased its edible varieties with a stunning farm-to-table concept. New intros were dropped into the wood table as the main dishes and other popular varieties were the... more »

June 2017
A Tale of Two Gardeners: Daring to Be Different and How to Sell It!

The late, great JC Raulston said, “If you’re not killing plants, you’re not stretching yourself as a gardener.” Or another way to say it from John Maxwell is, “If we’re growing we are always going... more »

June 2017
What’s Trending for Wildlife?

Changes to our climate, loss of habitat and pesticides have become challenging to wildlife; species are significantly in decline and struggling to cope with climate change. That’s why, in Europe, wildlife enthusiasts have been trying... more »


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