Articles

March 2017
Out of This World

Buchanan's Native Plants Houston, Texas Wherever you looked at Buchanan’s a number of signs caught your eye. Signage clearly marked employees favorite varieties, labeled the plants that could benefit both your... more »

March 2017
Keep an Eye on Shrub Trends

As we move into this year’s gardening season, it’s important to be up on consumer trends to be prepared to meet the needs of your customers. As an international brand, Proven Winners ColorChoice Flowering Shrubs... more »

March 2017
French Fries with the Hummingbird Feeder

If I ever went through a fast food drive-thru, and the voice in the box failed to ask, “French fries with that sandwich?” I’d wonder, “Who trained this employee?” As spring approaches and consumers enter... more »

March 2017
When a Display is Not Just a Display

While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »

March 2017
Maximize Your Email Marketing

Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »

March 2017
It’s OK to Fail ( … a Little)!

Small businesses are always looking for competitive advantages over their major competitors. And it’s getting tougher to find these. In many cases, the products in both their assortments come from the same suppliers, the service... more »

March 2017
Outside the Vines: A Sense of Place

Kramerbooks & Afterwords Café is a staple in Washington, D.C., serving tourists, college students, politicians and more. Now with a change of ownership, Steve Salis, president and director of Kramerbooks, is tasked with taking the... more »

February 2017
Complementary Business

Chicago is a prime location for hundreds of unique retailers, and I find myself lucky to get to explore them on a regular basis. One of my favorite places to set up shop for getting... more »

February 2017
Brewing Garden Center Success

Husband-and-wife team Amanda and Pat Weakland started their first horticulture adventure together with the opening of a mobile greenhouse in 1991. Their history in the industry, however, dates back before then. Pat is a third-generation... more »

February 2017
The Tech Advantage

Technology is changing the world around us at an alarming rate. Companies who embrace technology like Airbnb and Netflix are thriving. Other companies like Panera Bread and McDonald’s are improving their relevance with technology. And... more »

February 2017
12 Months of Eco-Friendly Sales Goals

How many eco-conscious shoppers do you encounter in your garden center daily? This is still a hugely untapped market when talking about everyday sales encounters and should really be considered a viable business strategy, not... more »

February 2017
Using Scientific Research to Sell More Wild Bird Products

Over the past decade, numerous studies on the science of wild bird feeding have yielded results that can be used by independent retailers to sell consumers products that will attract more birds that consume more... more »


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