Articles

March 2017
Handcrafted Buzzwords

Today, there are more than 1.7 million active sellers on Etsy, an e-commerce website geared toward creative entrepreneurs. The products are often described as unique, handmade, one of a kind and artisan. People are hooked.... more »

March 2017
Building a Better Retail Environment

Time is one of our most valuable commodities; we never seem to have enough of it. With so many things to do and not enough time to do them all, it seems our attention gets... more »

March 2017
The Garden Retail I Dream Of

It wasn’t until I began helping my flute teacher in her garden as a way to pay for my lessons that I discovered the thrill of a freshly weeded vegetable patch or the excitement of... more »

March 2017
Open for Business

The sting in the industry can be felt every time a garden center closes its doors. Your businesses are full of history, enthusiasm and a goal to help every one of your customers. Both retail... more »

March 2017
Inspect, Detect & Protect

Summer weather takes its toll on people and plants alike. If plants aren’t healthy enough to get through the summer months, they rarely rebound health-wise to survive a frigid winter. This applies to both the... more »

March 2017
Out of This World

Buchanan's Native Plants Houston, Texas Wherever you looked at Buchanan’s a number of signs caught your eye. Signage clearly marked employees favorite varieties, labeled the plants that could benefit both your... more »

March 2017
Keep an Eye on Shrub Trends

As we move into this year’s gardening season, it’s important to be up on consumer trends to be prepared to meet the needs of your customers. As an international brand, Proven Winners ColorChoice Flowering Shrubs... more »

March 2017
French Fries with the Hummingbird Feeder

If I ever went through a fast food drive-thru, and the voice in the box failed to ask, “French fries with that sandwich?” I’d wonder, “Who trained this employee?” As spring approaches and consumers enter... more »

March 2017
When a Display is Not Just a Display

While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »

March 2017
Maximize Your Email Marketing

Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »

March 2017
It’s OK to Fail ( … a Little)!

Small businesses are always looking for competitive advantages over their major competitors. And it’s getting tougher to find these. In many cases, the products in both their assortments come from the same suppliers, the service... more »

March 2017
Outside the Vines: A Sense of Place

Kramerbooks & Afterwords Café is a staple in Washington, D.C., serving tourists, college students, politicians and more. Now with a change of ownership, Steve Salis, president and director of Kramerbooks, is tasked with taking the... more »


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