Articles

November/December 2017
Retail Relevance

As preparations begin for another year, garden retailers are tasked with taking an honest assessment of the past season. From profits to losses; fast- turning inventory to what’s left on the benches; employees that excelled... more »

November/December 2017
Garden Centers Sell More When Foliage Is First

Name a position in any garden center, and I have pretty much worked it. After 30 years in this industry, working through booms and busts, before computers and social media, even before there were box... more »

November/December 2017
Winners Circle

As the year comes to an end, this is an opportune time to evaluate the past season and plan for 2018. As you begin making selections for your plant offerings, you'll want to choose varieties... more »

November/December 2017
New Ideas From New England

Signage The “Pumpkins for a Purpose” signs throughout Gardener’s Supply in Williston, Vermont, have more words than most, but a large headline and a story that all pumpkin sale proceeds support breast cancer research and... more »

November/December 2017
Localizing a Gift Department

Amber Kneibel did not have just one reason to launch her boutique in Rockford, Michigan — she had dozens. Already active on social media, she had been meeting artists with an incredible diversity of talents... more »

November/December 2017
Create Some Magic

When I ask independent retailers what their trade area radius is I often receive blank stares. Why is this important? Frankly, the more I try to understand, the more perplexed I become, sometimes to the... more »

September/October 2017
Moving Inside

Moving is always quite a process. On one hand it’s the stress of finding a new place and packing and unpacking dozens of boxes, but on the other hand it’s an opportunity to purge unwanted... more »

September/October 2017
Pollinators Prevail

Inspiration can come from anywhere, but for Al’s Garden & Home in Oregon, they didn’t have to look very far. They took a hot topic in the industry right now, pollinators, and transformed it into... more »

September/October 2017
Permission to Sell More

How do you know when you’re presented with an opportunity to take a seemingly basic sale to the next level? Or make a dull client request rise to the level of dramatic transformation? It can... more »

September/October 2017
Nature’s Reservoir

Any visit to a local garden center comes with a good dose of anticipation that you will find something new, pretty or useful. Ideas are inspirational and you can find lots of them. Indoor gardening... more »

September/October 2017
Right in Front of Your Eyes

In the wide world of retail, garden centers are truly unique. Though other product categories and industries have seasonal peaks where a disproportionate percentage of their sales occur (think toys at Christmas or formal wear... more »

August 2017
Spotted Unexpectedly

People can purchase plants seemingly anywhere nowadays. I’ve come to expect them at farmers markets and even at the smallest of grocery stores near the register. Two places, however, recently caught my attention. The first... more »


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