Consumer Information
Rocket Farms Creates Interactive Consumer Website
Wholesale grower Rocket Farms, Half Moon Bay, Calif., has launched a new website to support the brand's innovative approach that focuses on fun, creativity and interaction with the consumer.The new look www.rocketfarms.com offers a wide... more »
Former BHG Editor Joins Costa Farms
Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »
Proven Winners Plans Large Consumer Ad Campaign
This spring Proven Winners and Proven Winners Color Choice will kick off the largest consumer campaign in the history of the company.Print, radio, celebrity sponsorships and online components have all been selected and timed to... more »
Space Savers
Stifled by space or in this case, a lack thereof. There's a good chance more than a few of your customers can attest that this obstacle of theirs is an area of opportunity of... more »Behe to Present Consumer Research Webinar
The latest trends in consumer research will be the subject of a webinar that will take place later this month.Noted horticulture marketing expert Dr. Bridget Behe from Michigan State University will present the latest findings... more »
Ladies’ Night … Done Right
Over the last three years and with some lessons learned along the way Girls' Night at Molbak's Garden + Home, Woodinville, Wash., has grown into an event that we expect to sell out.... more »
Grilled Cheese & Makeup
Grilled-cheese tattoos and customer service wristbands. The following concepts are just too good not to share. And while neither of them come from our industry, they may just get your wheels spinning and the creative... more »
BASF Produces Video on Benefits of Ornamentals
BASF has created a new YouTube video, "Plants Give Back: Benefits of Ornamentals," that helps explain the benefits that are created by plants. The educational video is a helpful tool for media, industry professionals and... more »New Bulb Resource Available
Dig.Drop.Done, the North American authority on flower bulbs, has launched a new website geared specifically toward flower bulb retailers in the United States and Canada.The online resource, DDDRetailer.com, delivers everything bulb garden centers need to... more »AIB Calls for Nominations for 2012 Community Champion Award
Nominations are now being accepted for the America in Bloom's John Holmes III Community Champion Award.The award recognizes an individual who exemplifies community leadership through actions that reflect the mission of the organization. The award... more »
Well Prepared Soil & Students
Jeanne Pinsoff Nolan is the founder of Chicago-based The Organic Gardener, Ltd. (TOG). TOG designs, builds, teaches and maintains anything and everything related to organic vegetable gardening. Some of TOG's clients are total beginners and... more »BloomIQ.com Adds Veggies and Herbs
John Henry Company has expanded its BloomIQ.com website to include additional resources for gardeners interested in growing vegetables and fresh herbs.John Henry Company has expanded its BloomIQ.com website to include additional resources for gardeners interested... more »
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April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
