Management
Social Networking: Does it Work?
Texas-based Calloway's Nursery never wanted a New York PR agency approach to reaching their customers. So theirs stays true to its roots: It ties in with every aspect of their marketing plan and is tailored... more »Learning from the Marines
There's a lot to learn from Marines' leadership and management training and practices, things that you can adopt and use in your personal and professional development.It's often said management skills can be taught, but leadership... more »The Good News
Extra, extra! Out with the old, in with the new: 2009 is over, and you have a fresh opportunity to keep current customers coming back and attract new shoppers for 2010. Here are a few... more »Twitter and Facebook and iPhones…Oh, My!
After nearly 80 years in business, Pemberton Farms & Garden Center has really taken a leap in to the 21st century and added a heavy social media element to its marketing and promotion efforts. Adding... more »Making Dreams a Reality
Ideas are swirling around the industry to collaborate on a nationwide grassroots marketing campaign instead of competing against one another for business.Dreams that have conviction and passion behind them have a chance to become... more »Strategic Shopping
Gift shops are serious business for many garden centers, and after the peak spring selling season especially around the holidays it's even more important to carry an array of unique products to keep... more »Back in the Game
Expectations and conjectures about what was headed our way this spring were all over the map. Going into 2009, we all wanted to be optimistic that signs of an economic turnaround would begin showing at... more »Room to Grow
Early this spring, the White House announced a $15-billion, multipronged plan to help ease the credit crunch affecting so many lawn and garden retailers. One program earmarks extra funding for loans and technical assistance by... more »Feeding the Senses
Flowers and food are powerful triggers, evoking memories of life's happy events and those we've loved. Baked goods can remind you of childhood birthday parties and lovingly prepared after-school snacks. At the sight of a... more »The Rules of Engagement
A tumultuous economic climate, droughts and other forces of nature can make it difficult to make a profit. Add to this identifying, hiring and leading a multigenerational workforce, and there's a lot to think about.... more »The Two Faces of Leadership
Back in the first century B.C., Publilius Syrus, a Latin writer and philosopher, said, "Anyone can steer the ship when the sea is calm." But when the seas have 30-foot waves threatening to capsize the... more »Reach Out and Touch Someone
Ed Bemis' garden center was full of poinsettias with no place to go. After an ice storm in December, he had leftovers to give away but no customers to take them. So he sent out... more »
Videos
News
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
Garden Center Group reveals 2024 Fall Event details
April 23, 2024
Westerlay Orchids continues sustainable practices
April 22, 2024
Women in Horticulture Week returns May 26
April 22, 2024
Phil Perry joins EHR national sales team
April 22, 2024
Las Vegas Design Center hosting two events in May
April 22, 2024
