Marketing
That Flower Feeling releases new floral marketing assets
That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »
From soil to centerpiece: Trends in home cutting gardens
Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a months-long supply of fresh flowers for their home and for gifting. According... more »
Monrovia research says gardening can improve mental health and wellness
A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working... more »
USDA offers toolkit for retailers to promote organics
The USDA National Organic Program (NOP) has published an online retail toolkit of consumer-focused, educational resources to highlight the value of the organic label. Consumer research shows that consumers do not always understand what the... more »
Top recommendations for shoulder-season sales
The power of plants is still a driving force in today’s consumer market — people just can’t get enough! The key for retailers, however, is to build on those initial spring fever sales, inspire them... more »
Events that grow foot traffic — and your brand
At CountryMax, we take pride in our knowledgeable employees. But to bring our customers even greater gardening expertise, we team up with master gardeners from the Cornell Cooperative Extension. These growers have decades of experience... more »
Using digital technology effectively
In an era where our lives are increasingly digitized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming... more »
Bloomin’ Easy creates augmented reality experience for its top varieties
Bloomin’ Easy has revealed a new augmented reality (AR) experience for consumers to use on a mobile device. AR is available for its top 10 shrub varieties through bloomineasyplants.com and bloomineasywholesale.com. By spring 2025, Bloomin’... more »
SAF’s Marketer of the Year contest now open
The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The... more »
HilverdaFlorist reveals new branding and website for Garvinea series
Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants... more »
Revamp Your Retail Series: Signage
If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three basic ways: identity, direction and information. The identity signs are... more »
How to attract employees with a marketing mindset
The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
Videos
News
April 18, 2024
Registration now open for GardenComm conference
April 18, 2024
That Flower Feeling releases new floral marketing assets
April 18, 2024
Terra Nova Nurseries unveils new echinacea
April 18, 2024
Proven Winners displayed new plants, programs at open house
April 17, 2024
FlowerTrials 2024 set for June 11-14
April 16, 2024
Jesse Stretch joins EHR national sales team
April 15, 2024
