Marketing

June 2017
Thinking Outside the Box: Why Classes & Events Matter

Children watch with rapt attention near the stage. Families crowd the aisles. Young couples lean against plant benches filled with shapely pumpkins and showy rudbeckia. Guests of all ages reach for their phones, waiting for... more »

March 2017
The Garden Retail I Dream Of

It wasn’t until I began helping my flute teacher in her garden as a way to pay for my lessons that I discovered the thrill of a freshly weeded vegetable patch or the excitement of... more »

March 2017
When a Display is Not Just a Display

While stuck on long flights I bring garden magazines and devour them from the ground up. They still motivate even this old “been there, seen that” nursery worker turned garden designer. With so much hostage... more »

March 2017
Maximize Your Email Marketing

Knowing what components to include in your next email campaign can be tricky, especially if you don’t yet have much data to indicate what content your customers and subscribers want. On the one hand, you... more »

February 2017
12 Months of Eco-Friendly Sales Goals

How many eco-conscious shoppers do you encounter in your garden center daily? This is still a hugely untapped market when talking about everyday sales encounters and should really be considered a viable business strategy, not... more »

February 2017
Using Scientific Research to Sell More Wild Bird Products

Over the past decade, numerous studies on the science of wild bird feeding have yielded results that can be used by independent retailers to sell consumers products that will attract more birds that consume more... more »

January 2017
American Made

Over the past few years, many surveys have shown Americans expressing an increased interest in buying American- made products. However, when it comes to everyday shopping or impulse purchases, the retail price on comparative products... more »

January 2017
Information When and Where Customers Want It

Shoppers have changed, and they’re never going back. Garden retailers are realizing this and wondering how, in this modern world, they’re ever going to catch up and connect with the new breed of consumers. The... more »

November/December 2016
7 Steps to Make Your IGC Pop

You specialize in gardens and know that success in growing healthy plants depends on fertilizing the garden to provide nutrients and enrich the soil to maximize the garden’s yield. So too, specialty garden centers and... more »

September/October 2016
On Four Wheels

Mobile businesses are here to stay, and they’re not only in urban environments. There were more than 4,000 food trucks throughout the U.S. in 2015 that brought in $1.2 billion, according to Mobile-Cuisine. I must... more »

August 18, 2016
Michigan City Embraces ‘Plant It Pink’ Program

To build awareness and show support for those affected by breast cancer the Haslett Beautification Association (HBA) in Haslett, Michigan, recently planted dozens of Proven Winners ColorChoice Invincibelle Spirit II hydrangeas as part of their... more »

June 21, 2016
NGB Chooses “Year of the” Crops for 2017

National Garden Bureau (NGB) has announced the four plant classes that will be featured in the 2017 “Year of the” program. For the bulb crop, 2017 will be the Year of the Daffodil. For annuals, 2017... more »


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