Marketing

SAF's Marketer of the Year Contest

March 11, 2024
SAF’s Marketer of the Year contest now open

The Society of American Florists (SAF) 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The... more »
HilverdaFlorist shares new branding and website for Garvinea series

March 11, 2024
HilverdaFlorist reveals new branding and website for Garvinea series

Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants... more »
Eckerts feature sign Bridget Behe

March 2024
Revamp Your Retail Series: Signage

If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three basic ways: identity, direction and information. The identity signs are... more »
Attracting and Retaining Employees kicker stock

March 2024
How to attract employees with a marketing mindset

The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
Pollinatives owner Donald Gerber shares why he started his retail nursery and how garden centers can sell more native plants.

March 2024
A need for natives

It’s not often that someone starts a business out of laziness. Donald Gerber, owner of Pollinatives in the San Antonio area and a self-described “lazy gardener,” said he did just that after discovering native plants... more »
Katie Dubow receives Green Achiever Award

February 23, 2024
Katie Dubow receives Green Achiever Award

Garden Media Group’s president Katie Dubow has been awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). The award was presented by Russell Redding, Pennsylvania’s Secretary of Agriculture, at PLNA’s... more »
Monrovia wants to make Mother’s Day SunBelievable

February 21, 2024
Monrovia wants to make Mother’s Day SunBelievable

Garden centers can boost their Mother’s Day sales this year with an all-in-one program featuring helianthus 'SunBelievable Brown-Eyed Girl'. Showcasing one of Monrovia’s most popular summer annuals, the “Give Mom a SunBelievable Day” program includes a... more »
All-America Selections and National Garden Bureau complete merger

February 14, 2024
All-America Selections, National Garden Bureau merge

National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two nonprofit organizations into one. National Garden Bureau is now the parent organization, with AAS being the... more »
Nebraska hotel offers plant pals to guests

February 7, 2024
Nebraska hotel offers plant pals to guests

The Kimpton Cottonwood Hotel in Omaha, Nebraska, birthplace of the Rueben sandwich and butter-brickle ice cream, has added another item to its list of unique amenities: personal plants. It's known that a philodendron or a... more »
The importance of community relationships Jake Scott Innovative Ideas

February 2024
The importance of community relationships

Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this coming spring season. I was surprised to hear... more »
The winter farmers market helped to bring customers into the garden center and increase sales for other items as well.

February 2024
Should you start a winter vegetable market?

Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wife Gail bought the company in 1998, a grower-retailer in Dolores, Colorado,... more »
From seed to store How an agribusiness became a shopping destination 800

February 2024
From seed to store: How an agribusiness became a shopping destination

When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »