Marketing

February 23, 2023

Monrovia Releases Spring Planning Guide for Home Gardeners

Monrovia recently announced it is offering new inspiration for home gardeners to guide their planning and shopping for spring projects. The new Ultimate Spring Planning Guide offers information and inspiration for creating new and updating existing... more »

February 7, 2023

Suntory Flowers Goes to the Grammy Awards

Suntory Flowers once again delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs Inc., the official botanical artist for the GRAMMYs. The 65th Annual GRAMMY Awards took place February 5 at the... more »

February 2023

Going Mobile: Considerations for Incorporating a Food Truck at Your IGC

You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they followed to having food trucks on their property and... more »

February 2023

Focused on Organic Gardening

Nancy DuBrule-Clemente isn’t afraid of a challenge. She founded the landscape company and destination garden center Natureworks in southern Connecticut in 1983 as a woman-led, organically focused company at a time when gardening was chemical... more »

January 24, 2023

NGB Offers Expanded Marketing Tools for “Year of the” Crops

National Garden Bureau (NGB) is once again trying to make life easier for retailers and growers this spring! NGB has created trendy, creative and on-point marketing tools available now to help promote the 2023 “Year... more »

January 17, 2023

Vegetable Gardeners to Spend More Time and Money in 2023

A new study found that, despite time pressures and the ability to engage in other activities, vegetable gardeners are looking to spend more time and money in 2023. The research, conducted by Axiom Marketing, a... more »

January 11, 2023

Monrovia Launches Consumer Rewards Program

Monrovia is encouraging customers to shop online and then pick up their purchases at a local independent garden center with its new rewards program. Gardeners who create an online account will now earn points every... more »

January 10, 2023

Pleasant View Gardens Releases Retailer Guide for 2023

Pleasant View Gardens (PVG) has released its new Retailer/Landscaper Guide for the 2023 growing season, which is in addition to the already launched Grower Resource Guide. With 120 pages of flowering plants, the new guide... more »

December 28, 2022

AFE Shares Ways to Increase Cut Flower Sales for Valentine’s Day Success

The National Retail Federation reports that 40% of Christmas shopping beginning right after Labor Day, so it’s no stretch to say that garden centers should begin their Valentine’s Day marketing before — or immediately after —... more »

January 2023

What’s Trending With Home Gardeners

Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend... more »

January 2023

Trust Makes the World Go Round …

It’s recent enough that I can still see (and hear) very clearly in my rearview mirror the campaigns for the midterm elections that took place on the federal, state, and local levels during one of... more »

December 19, 2022

Top 10 Garden Retailer Feature Articles of 2022

These 10 feature articles were the most read in 2022. 1. 10 Retail Merchandising Best Practices to Follow in Your Store Good retail merchandising optimizes how products are displayed in-store and ensures that their features... more »