Marketing
Marketing a Cause: Dümmen Orange Supports Yellowstone Park with Petunia
Social responsibility in business has gone from important to essential. Customers are increasingly scrutinizing the companies they buy from — and want to know that their values align. Studies have found that 72% of Americans... more »
Dümmen Orange Raising Funds for Yellowstone Rebuilding
Plant breeder Dümmen Orange is encouraging efforts to repair Yellowstone Park. Recent destructive floods have left Yellowstone temporarily closed due to the significant damage. While no casualties have been reported, the country’s first national park... more »
Flowers Are Affordable Pleasures During Inflation, CNN Reports
Consumers are holding back on purchasing pricey items as the U.S. dollar inflates, but flowers seem to be among affordable treats they are allowing themselves, CNN recently reported. “They mostly stop spending on nonessentials, like... more »
Star Roses and Plants Releases Free Social Media Graphics for National Rose Month
Star Roses and Plants recently announced it has released free graphics to share on social media for #NationalRoseMonth. Graphics created for use on both Facebook and Instagram social media platforms can be downloaded from the... more »
Flower Power: Why Your IGC Should Stock Cut Flowers as a Product Category
Flowers are the new hugs, Katie Dubow said earlier this year when introducing Garden Media Group’s 2022 Garden Trends Report. When we can’t gather with loved ones and personal connections are limited (e.g., during a... more »
Signs of Spring in the Garden Center
Spring came earlier than usual this year on Long Island, New York, when Hicks Nurseries hosted its 32nd annual Flower & Garden Show March 10-27. Built from scratch each year in a 20,000-square-foot greenhouse, the event... more »
Sharing the Local Love
Supporting local businesses is more than a buzzword in the garden center world — as small businesses themselves, IGCs are reliant on many other family-owned businesses for sourcing product and for community support. Here, two independent... more »
Traditional Versus Modern Marketing
“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »
Leveraging Technology to Fertilize Growth
Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »
Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring
Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook... more »
2022 Is the Year of the Salad Greens
According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »
What’s New in Edibles
Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »
Videos
News
April 22, 2024
Women in Horticulture Week returns May 26
April 22, 2024
Phil Perry joins EHR national sales team
April 22, 2024
Las Vegas Design Center hosting two events in May
April 22, 2024
Perennial Plant Association celebrates 40 years
April 19, 2024
Danziger holds Spring Festival to celebrate 70th anniversary
April 19, 2024
PDSI hosted Spring Garden Roadshow
April 18, 2024
Registration now open for GardenComm conference
April 18, 2024
