Marketing

June 2021

Growing an Integrated Marketing Plan on a Budget

Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »

May 12, 2021

NGB Sponsors #YearoftheSunflower Video Contest

2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »

May 11, 2021

PanAmerican Seed Launches Promotional Package for Kitchen Minis Collection

To help retail and greenhouse customers sell and raise awareness for the Kitchen Minis collection of edible potted vegetable plants, PanAmerican Seed has launched a free package of promotional sales tools. These helpful resources, including downloadable signage, ready-to-post... more »

May 6, 2021

Monrovia Develops Video Series for Consumers

Monrovia has developed a new series of videos that introduces customers to new varieties, provides tips and showcases inventory. More than a dozen short videos cover everything from new selections to customer favorites. Each segment... more »

May 5, 2021

Webinar to Focus on Attracting Buyers Back to In-Person Retail Shopping

International Market Centers has announced its June 2021 Market Insights webinar will explore the ways that retailers are preparing for consumers’ return to their stores. The hour-long “Back to Business: Attracting Buyers Back to In-Person Visits” session... more »

April 29, 2021

Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »

May 2021

Why You Should Consider a CSA Program

L&GR: When and why did you decide to set up a CSA? Emily L. Harvey, manager, Harvey’s Farm & Garden Center, Westborough, Massachusetts: We started offering our CSA program in 2014 after realizing there was... more »

April 2021

What Is Your Secret Sauce?

As you are about to embark on the most challenging months of your spring selling season, I tried to come up with something motivating and inspiring that could help cheer you on and I stumbled... more »

March 4, 2021

Register Now for GPN 40 Under 40 Roundtable

GPN’s 40 Under 40 is celebrating its 10th anniversary in 2021. To commemorate this milestone, on March 18,  GPN’s first 40 Under 40 Roundtable will take place, featuring several alumnus from the 40 Under 40 program. During... more »

February 16, 2021

McHutchison #GrowYourSocial Campaign to Support Garden Centers with Social Media

McHutchison is now offering a #GrowYourSocial campaign, a free, 52-week social media program, to help garden centers and growers engage with their customers on Facebook along with the flexibility to leverage the content on other platforms such as... more »

February 2021

Tools to Help You Master Your Social Media

We at National Garden Bureau and All-America Selections are very honored to continue to provide content for garden retailers’ e-newsletters and social media as part of our mission. We’re now going one step further with... more »

January 19, 2021

Pleasant View Gardens Announces Second Virtual Market Series Event

Continuing its focus on continual market education and engagement, Pleasant View Gardens (PVG) is excited to announce its second virtual Market Series event for growers, brokers, retailers, and gardeners. “The response to the content we... more »