Marketing
Revamp Your Retail Series: Signage
If labor were unlimited and free, retailers wouldn’t need signs; customers could simply ask a question and get an answer. Signs are used in three basic ways: identity, direction and information. The identity signs are... more »
How to attract employees with a marketing mindset
The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their... more »
A need for natives
It’s not often that someone starts a business out of laziness. Donald Gerber, owner of Pollinatives in the San Antonio area and a self-described “lazy gardener,” said he did just that after discovering native plants... more »
Katie Dubow receives Green Achiever Award
Garden Media Group’s president Katie Dubow has been awarded the 2024 Green Achiever Award from the Pennsylvania Landscape & Nursery Association (PLNA). The award was presented by Russell Redding, Pennsylvania’s Secretary of Agriculture, at PLNA’s... more »
Monrovia wants to make Mother’s Day SunBelievable
Garden centers can boost their Mother’s Day sales this year with an all-in-one program featuring helianthus 'SunBelievable Brown-Eyed Girl'. Showcasing one of Monrovia’s most popular summer annuals, the “Give Mom a SunBelievable Day” program includes a... more »
All-America Selections, National Garden Bureau merge
National Garden Bureau (NGB) and All-America Selections (AAS) have announced the completion of an organizational merger of the two nonprofit organizations into one. National Garden Bureau is now the parent organization, with AAS being the... more »
Nebraska hotel offers plant pals to guests
The Kimpton Cottonwood Hotel in Omaha, Nebraska, birthplace of the Rueben sandwich and butter-brickle ice cream, has added another item to its list of unique amenities: personal plants. It's known that a philodendron or a... more »
The importance of community relationships
Recently, I received an email from a teacher at one of our area high schools asking if I would be interested in having a student “intern” this coming spring season. I was surprised to hear... more »
Should you start a winter vegetable market?
Vic Vanik said starting a winter vegetable program and farmers market was “a game-changer” for Four Seasons Greenhouse and Nursery. He and his wife Gail bought the company in 1998, a grower-retailer in Dolores, Colorado,... more »
From seed to store: How an agribusiness became a shopping destination
When Banny Oakes started a produce stand in South Florida in the 1930s, he likely could not have foreseen that his no-frills business would grow into the largest independently owned agribusiness in the region. Under... more »
2024: Year of the African violet
Each year, the National Garden Bureau (NGB) designates specific crops to honor and promote at all levels of the industry. As part of its “Year of” program, the organization selects one annual, perennial, bulb crop,... more »
Discover the Top 100 Searched Plants of 2023 from NetPS Plant Finder Tool
In 2023, red creeping thyme (Thymus praecox 'Coccineus') emerged as the most searched-for plant on the NetPS Plant Finder Tool, signaling a shift in customer preferences. And while trees and shrubs continued to dominate the... more »
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News
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
