Marketing

June 2016
A Natural Solution for BATtling Mosquitoes

In the garden center world you’ve all seen the trend toward “natural” pest solutions. With the recent new awareness of the risks of diseases that are carried by mosquitoes like the Zika virus, many consumers are... more »

April 4, 2016
Dramm Starts Variety Trivia

Beginning, April 15 at 10 a.m. CST, Dramm will be announcing garden variety trivia questions as part of the company's 75th Anniversary celebration. As part of the celebration, Dramm will be announcing gardening related trivia... more »

April 2016
10 Valuable Marketing Ideas

Your garden center may be doing some of the greatest things ever, but if you're not able to promote and sell your products, your efforts are in vain. I have a neat handout that I... more »

April 2016
The Power of Pink

Pink Days in Bloom, Newfoundland, Canada It's rare that we take a trip across the border, but Pink Days in Bloom has become a mainstay on the small Canadian island of Newfoundland, thanks to avid... more »

April 2016
Fresh Perspectives: Creating the Hype

Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store. Baker's... more »

March 28, 2016
Sun Gro Introduces New Retailer App

Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips.• Get all the details on current products under the Black Gold, Fafard,... more »

March 24, 2016
Pollinator POP Materials Developed for Retailers

HRI donated in-kind design services to produce "Help Us Plant One Million Gardens" point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench... more »

March 2016
Determining Your Profit Point

Want to hear a ridiculous fact? Many retailers don't know the amount of sales they need to cover all of their expenses and pay themselves. That is referred to as a break even analysis —... more »

March 2016
7 Apps to Boost Your Business

There used to be a time when you asked someone if they'd tried any new apps lately and they assumed you were talking about appetizers at a local restaurant.It's funny how in the course of... more »

March 2016
Fresh Perspectives: A Silo Above the Rest

The Barn Nursery may no longer have an old barn on its property, but its history still runs deep. One example is garden center manager Heather Moister who has been a staple at this Cary,... more »

February 5, 2016
GrowIt!, MasterTag Join Forces

The GrowIt! Garden Socially team has partnered with MasterTag to build a robust platform of information to help users learn to grow the plants they discover while using the mobile app. Now attached to the... more »

February 2016
Successful Social Media

One of the toughest things about social media for garden centers and other small retailers, aside from finding time, is getting your followers to engage, whether it be with shares, likes, comments or retweets.Especially on... more »


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