Marketing

February 5, 2016
GrowIt!, MasterTag Join Forces

The GrowIt! Garden Socially team has partnered with MasterTag to build a robust platform of information to help users learn to grow the plants they discover while using the mobile app. Now attached to the... more »

February 2016
Successful Social Media

One of the toughest things about social media for garden centers and other small retailers, aside from finding time, is getting your followers to engage, whether it be with shares, likes, comments or retweets.Especially on... more »

February 2016
Tech Tips for IGCs

Now that you are into the new year with your goals for 2016 in place, and you are preparing for spring, it is time for you to look at technology and how it can help... more »

February 2016
Clicks and Bricks

It started small when we ordered things online that weren't available in stores. A gift that could be shipped directly to your sister, a part for your refrigerator or year-round heartworm medication for your dog.Amazon... more »

January 2016
Hone in on the Healthy Homegrown Gardener

Homegrown is in full bloom across the country. According to GfK MRI's Survey of the American Consumer, 67 percent of the 80 million U.S. adults who garden plant vegetables, herbs, fruits or berries. And about... more »

December 15, 2015
Terra Nova Introduces Garden Decorating Guide

Terra Nova Nurseries has launched its first Garden Decorating Guide, which was created to educate brokers, growers, retailers and landscapers about available Terra Nova Nurseries varieties. The concept of the guide's wheel-shaped design is based... more »

December 3, 2015
Pantone Names 2016 Color of the Year

Color experts Pantone have announced that the combination of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz, is the Pantone Color of the Year selection for 2016.The global authority on color and provider of professional... more »

November 24, 2015
AAS Launches New Cooking Videos

All-America Selections recently debuted five new garden-to-table ( #Garden2Table ) videos to help the gardening industry promote AAS Edible Winners. It is some of these many varieties that culinary storyteller, entertainer and horticulture industry veteran... more »

November 4, 2015
AAS Introduces Nine New Winners

All-America Selections has made a November announcement of nine new plants that have been trialed by horticulture experts throughout North America and deemed worthy of the All-America Selections brand. All of the following new varieties... more »

October 1, 2015
The 2016 Garden Center Symposium Releases Speaker Line-Up

The 2016 Garden Center Symposium, scheduled for Wednesday and Thursday, Jan. 20-21, 2016, promises to provide plenty of ideas ready to help IGC's increase their income stream. This annual event, now in its 52nd year,... more »

October 1, 2015
NGB Announces 2016 Crops

National Garden Bureau (NGB) has chosen the four plant classes that will be featured in the 2016 "Year of the" program.Yes, there are now four different classes instead of the usual three. NGB has expanded... more »

September 22, 2015
Participate in KSU Marketing Research

Researchers at Kansas State University are conducting a study that focuses on how nurseries and garden centers market their businesses and are looking for survey participants.Questions in the survey will focus on marketing practices, their... more »


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