Marketing

September 17, 2015
Under A Foot Plant Co. Debuts Drought-Wise Campaign

Under A Foot Plant Co. has added a new Drought-Wise campaign for all of their marketing programs for spring 2016. An all-new Drought-Wise symbol is now located on the front of all drought-tolerant plant tags... more »

July 28, 2015
Monrovia Partners With Reality Show

Monrovia has partnered with "Home Free", a new reality competition show where deserving couples vie to win the keys to a fully landscaped, renovated residence. Hosted by famed contractor Mike Holmes, the nine-episode run airs... more »

July 1, 2015
AAS Teams Up with Chef Jonathan Bardzik

All-America Selections (AAS) will promote AAS Winners in the form of cooking videos that use vegetables/edibles that performed well in AAS Trials. More than 325 varieties have been trialed over 82 years and named as... more »

June 15, 2015
Dramm Corp. Will Be Seen on FYI Network

Dramm Corporation's Rain Wands will be spotlighted on the FYI Network's "Home Factory", in a segment airing July 25 at 9:30 p.m. CST. "It's going to be a very fun and educational feature," said Hans... more »

June 2015
Retail-Worthy Snapshots

Every year California Spring Trials guarantees breeders' new variety introductions, but here are some standout merchandising display ideas from this year's event. Syngenta Pacific Plug & Liner Explaining Edibles 1. Use "decision tree" signage to... more »

May 27, 2015
UK Trade Show Glee Reinvents Itself

As demonstrated by the hundreds of international buyers who return year after year, one of the best opportunities to source quality British gardening suppliers is to visit the UK's major annual garden retail trade show,... more »

May 2015
Heard on the Radio

The buzzword "superfood" is printed in nearly every magazine that lands in my mailbox. Whether it's the hottest nutrient-packed snack that "you need to try" or a celebrity's praise for a trendy "new" veggie, the... more »

April 2015
Rewarding Your Customers

From bonus bucks to steep discounts, shoppers want to know what's in it for them when they walk into a store. Products and services are important, but often they are hunting for an added incentive... more »

April 2015
Got Plants?

Five years ago, business slowed for garden centers across Arizona much as it did for the rest of the country. Looking for a way to increase sales for its members, the Arizona Nursery Association (ANA)... more »

April 2015
Tracking Up-to-the-Minute Trends

Over the last 40 years the green industry has been evolving in the most incredible ways: from the Flower Power days of the '70s to the big box explosion in the '80s and '90s, to... more »

April 2015
“Earned” Rewards

Last October, I crossed the finish line of the Chicago Marathon and, like the 40,801 other finishers, I quickly had a space blanket over my shoulders and a medal around my neck. Millennials are often... more »

February 9, 2015
Bloomtown Web Series Campaigns on Kickstarter

Bloomtown a reality web series about the mud, sweat and tears of the horticulture industry. It helps end-consumers better understand how, where and by whom our flowers and plants are grown, purchased and sold.Each eight... more »


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