Marketing

March 2012
Four Season Sales

No longer just a spring thing, the owners of CopperTree Outdoor Lifestyles, Springfield, Ill., have transformed their custom containers into the talk of the town for all four seasons. In the last two to three... more »

January 6, 2012
FMRF, FPO Join Forces to Develop Social Media Guide for Retailers and Wholesalers

The Floral Marketing Research Fund has partnered with the Flower Promotion Organization on a one-year project, A Social Media Guide for Floral Retailers and WholesalersThe Floral Marketing Research Fund (FMRF) has partnered with the Flower... more »

August 2011
Garden State(ments)

From garden markets to a fourth generation family-owned garden center, the 2011 Garden Centers of America (GCA) Summer Tour in New Jersey offered tour attendees plenty of variety and industry history. What follows are useful... more »

August 2011
Adapting Your Independent Brand

Taking assertive and measurable action on a refreshed brand identity and assessing every touchpoint at which your customer experiences your garden center services will send a clear message that you are stepping squarely in the... more »

August 2011
Catching Customers On The Go

Smartphone ownership is up. Are you reaching customers with a mobile marketing campaign?In an industry such as horticulture retail, mobile marketing may be considered a too aggressive and alien approach to gaining customer loyalty or... more »

August 2011
In Ten Years Time

Don't worry about RSVPs or putting on your fancy shoes to help us celebrate the tenth anniversary of Lawn & Garden Retailer. Just get comfortable and turn the page.This may seem like a long shot,... more »

July 2011
Trends in Mobile Marketing

Local garden centers have a huge opportunity to capitalize on the smartphone-addicted society.Two of the three fastest moving, ever changing targets to catch are technology and consumers. The third is your marketing. Directly tied to... more »

July 2011
The Tattoo Shop Lesson

If a tattoo shop owner knows the importance of virtual customer feedback, is there any reason you don't?The tattoo shop on the corner of my street knows the virality of word of mouth. The tattoo... more »

June 2011
Start Your Wine-ing

From a dizzying array of product selection to upscale clientele, wine shops and garden centers have a lot in common — and even more to learn from each other.Independent, locally-owned business. Big-chain competition. Multiple pricepoints.... more »

May 2011
Let me explain…

... how diversification in marketing helped Alsip Home & Nursery draw in a big crowd for its 2011 Flower & Garden Show.In years past, Alsip Home & Nursery had gone away from radio advertising. However,... more »

May 2011
New World Marketing

In a world where personalization and technology is changing the way customers communicate, you need to focus on five different types of data for your marketing campaigns.I always enjoy watching, analyzing and trying to understand... more »

May 2011
Ensuring a Better Return

From landscape design assistance to the utilization of a new customer survey program, Rice's Nursery is taking necessary steps to keep its customers coming back.No one can say Rice's Nursery doesn't take risks — and... more »


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