Marketing
PDSI’s marketing approach sparks significant interest among younger generations
Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged marketing strategy that refocused the company’s branding and social media. Yielding double-digit growth on... more »
Fessler Nursery joins Proven Winners, leafjoy brand
The Plant Company has partnered with Fessler Nursery in Woodburn, Oregon, to distribute leafjoy houseplants, opening new markets in the Western U.S. Fessler Nursery will begin delivery of leafjoy houseplants to the following states later... more »
ThinkPlants releases 2023-24 New Varieties Catalog
ThinkPlants announced it is releasing a 2023/24 New Varieties catalog as a supplement to its 2022/23 book. ThinkPlants has launched more than 40 new introductions this year and is highlighting these new varieties in a... more »
Proven Winners schedules fall 2023 Roadshows
Proven Winners recently announced it has scheduled fall Roadshows for Oct. 10 in Schaumburg, Illinois, and Oct. 17 in Syracuse, New York. Proven Winners' team of plant and retail experts will share their insights on... more »
Pen & Petal makes team changes
Pen & Petal Inc. has promoted Olivia Kaatz as account coordinator and project manager, while Joli Hohenstein is leaving her role as marketing and PR specialist. “Olivia Kaatz has been with us for a while,... more »
National Garden Bureau announces the 2024 ‘Year of the’ crops
National Garden Bureau (NGB) recently announced the 2024 “Year of the” crops. The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a... more »
Green gifting: Sustainable and eco-friendly trends in garden gifts
Sustainability is not just a moment; it’s a movement. Both consumers and brands place value on products that are environmentally friendly and are sustainably sourced, and the gift market is no exception. Green gifting benefits... more »
What’s trending for the holidays
From new and novel to the traditional, holiday décor is a hot category for retailers. Read on to see what holiday décor suppliers predict to be top sellers this Christmas. L&GR: What are your best-selling... more »
2024 Color + Design Trends released
Dunn-Edwards Corp. has announced its 2024 Color + Design Trends, a collection of 48 hues across four inspired color palettes: New Dawn, Time of Comfort, View to Wonder and Cinematic Heritage. The expert-curated palettes project confidence... more »
Pollinator Week begins June 19
Starting June 19, AmericanHort and Horticultural Research Institute (HRI) will be celebrating pollinators through webinars for the green industry. The first webinar will focus on pollinator-friendly Integrated Pest Management (IPM) strategies. Decline of several insect... more »
Women in Horticulture Week returns
For the first time in history, female gardeners have outnumbered their male counterparts competing for medals at the prestigious Chelsea Flower Show. Some 58% of designers participating in this year's event are women, placing men... more »
Hydrangea ‘Pop Star’ begins summer garden center tour
Hydrangea ‘Pop Star’, the newest introduction into the Endless Summer collection, is going on tour to celebrate its official retail launch for Spring 2023. The Pop Star Concert Series will travel coast-to-coast with musically themed... more »
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News
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
Garden Center Group reveals 2024 Fall Event details
April 23, 2024
Westerlay Orchids continues sustainable practices
April 22, 2024
Women in Horticulture Week returns May 26
April 22, 2024
Phil Perry joins EHR national sales team
April 22, 2024
Las Vegas Design Center hosting two events in May
April 22, 2024
