Pohmer
How Long is a Customer’s Memory?
What’s the scientific response to the question of how long a customer’s memory is? It depends! And the answer will become more critically important as it’s forecasted that inflation, stagflation and recession will all play... more »
Succeeding Against the Odds in Uncertain Times
Our industry has been blessed with good fortune for the past two years. Unlike many of our competitors, we actually thrived during the pandemic. We had customers flush with cash from federal subsidies and very... more »
Your Destiny Depends on Your People
Back in August 2020, I wrote the column “Krulak’s Law of Leadership,” based on a leadership/management theory presented by retired U.S. Marines Gen. Charles C. Krulak. The crux of his theory was that, though the... more »
Traditional Versus Modern Marketing
“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »
Your Brand, Your Identity
One of my all-time favorite authors was Theodor Seuss Geisel, more commonly known as Dr. Seuss; I avidly read his books as a young reader, then read them to my five younger siblings, my own... more »
Darwinism Versus 2022
One of the philosophies that the noted English naturalist Charles Darwin was known for was “the survival of the fittest.” Most people are familiar with this notion as it applies to natural evolution; the strongest... more »
It Takes People, People!
I’ve mentioned in past columns that what has the biggest impact on your customers’ experience and your brand image isn’t your advertising and marketing, your product, your displays or your pricing; it’s the lowest-paid members... more »
Who’s Driving Your Bus?
Who’s driving your bus? It’s a fairly straightforward question that most of you would answer, ‘I am!” After all, it’s your store and you get to set the rules, you get to select the merchandise... more »
Creating a ‘Wow’ Experience for Your Customers
Recently I was driving with my 5-year-old grandson down to a Minnesota state park, where they have free-roaming bison you can sometimes see from an unprotected road running through the park. He’d been talking about... more »
It’s All About Making Choices
The fall months are filled with both reflection on what transpired in the peak months of last spring and early fall, and looking forward with anticipation as we begin thinking about 2022. And it’s difficult... more »
Keeping Your Brand Fresh
I recently came across a fairly succinct definition of a brand: “The intangible sum of a retailer or product’s attributes: its name, packaging and price positioning, its history, its reputation, and the way it’s advertised.”... more »
My Money Is on You
As I write this column a few weeks post-Mother’s Day, the spring results have ranged from uninspired to good to outstanding, depending on your varied expectations and perceptions as compared to 2020. To help put... more »
Videos
News
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
Garden Center Group reveals 2024 Fall Event details
April 23, 2024
Westerlay Orchids continues sustainable practices
April 22, 2024
Women in Horticulture Week returns May 26
April 22, 2024
Phil Perry joins EHR national sales team
April 22, 2024
Las Vegas Design Center hosting two events in May
April 22, 2024
