Around the Industry
Syngenta and Goldsmith to Display Separately at 2009 Pack Trials
Syngenta and Goldsmith Seeds recently announced they would be displaying at separate sites during the 2009 Pack Trials because of space constraints.
By exhibiting separately, the two companies will have more room to show off their product offerings and provide customers with better access to world-class marketing ideas, technical information and exciting new variety introductions.
Goldsmith Seeds will exhibit at 2280 Hecker Pass Highway during Pack Trials 2009, and Syngenta Flowers will display at 7240 Holsclaw Road. Both sites are located in Gilroy, Calif.
Proven Winners Launches Earth-Friendly Magazine for Gardeners
In an effort to catch the eye of current and future gardeners, Proven Winners has launched Proven Beauty, a new online magazine. The Earth-friendly magazine was created to inspire gardeners of all ages, said Marshall Dirks, director of marketing for Proven Winners.
“We are extremely committed to reaching the end consumer, whether it be an 18-year-old or a 60-year-old,” Dirks said. “This tool was created to reach consumers of all ages – and younger consumers in particular – by providing an insightful online publication about gardening to enhance the readers’ experience, but with an earth-friendly, paperless approach.”
The subscription-free publication can be viewed at http://www.provenbeauty.com/magazine.
The first edition articles include “Water Wisely,” “Make it Easy” and “Share Your Garden with Butterflies,” as well as a Q&A answered by plant expert P. Allen Smith. Proven Beauty is scheduled to run on a quarterly basis in different regions. Proven Winners is working with leading gardening editors from across the country to provide hands-on information specific to the readers’ region.
Readers are encouraged to fill out the survey that follows the Proven Beauty magazine and share their thoughts on how the editorial can improve from issue to issue. The advice will be used to guide editors to answer common concerns and provide ideas and suggestions to increase the joy, ease and success of gardening.
This new style, an Earth-friendly alternative to paper magazines, is an excellent solution to fulfilling the growing need for specialized, instantaneous and enjoyable-to-read gardening information by consumers that are increasingly turning to online publications for their education.
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