Around the Industry
BirdWatch America Recognizes Excellent Exhibitors
Three exhibiting companies were spotlighted during the 2009 BirdWatch America show Jan. 9 and 10 at the Georgia International Convention Center in Atlanta for best booth display, best new product and best website. Judged by show attendees and key industry experts, the exhibitors were recognized for their outstanding efforts during an awards presentation at the show reception.
Best booth: Attendees selected Texas Butterflies’ booth as the most visually stimulating and well-organized of the 2009 show. From its colorful displays to its convenient layout of product, Texas Butterflies’ booth was best in show.
Best new product: Cast Paper Art’s Blooming Favors won for best new product from entries featured in the product preview display area on the show floor. Each Blooming Favor is crafted of 100 percent recycled cotton fiber, fresh flowers and wildflower seeds.
Best website: Voted on by industry professionals and show management, Woodstream’s website, www.birdfeeders.com, received top marks for accessibility, visual appeal, navigation and all-around informative layout.
For more information on BirdWatch America, visit www.birdwatchamerica.com.
Moore Consulting Launches Marketing Programs for Garden Centers
Moore Consulting has just launched a new website designed to help garden centers reach higher-spending consumers and bring them into their stores.
The site makes available several powerful turnkey marketing programs that combine new attention-grabbing mailers with unique consumer lists, including the exclusive “garden lovers list,” composed of mostly above-average-income homeowners who love gardening and spend more on their gardens and landscapes. The list is built by doing a radius search around each store’s location. It took Moore Consulting more than eight months to research and develop this premium targeted list and the process used to compile it.
These key potential customers receive beautiful plastic postcards with pop-out gift cards, an innovative and successful way to bring in new customers. The cards stand out in the mail, and both sides of each card are fully personalized to the recipient.
Other businesses have had response rates six to 10 times higher with these mailers versus traditional postcards, greatly increasing their return on investment.
For more information on Moore Consulting, an award-winning provider of marketing services for garden centers, visit www.nurserymarketingservices.com or call (800) 359-3435.
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