Around the Industry
Rosso’s International Unveils New Line, Markets with a Cause
With biodegradable pots in 12 colors and more than 200 SKUs, Rosso’s International has already positioned itself as a leading vendor of sustainable products.Now they’ve added a good cause to market their products, with the launch of a new line called “Seeds for Pups,” which offers ready-to-grow herb kits in biodegradable pots. Rosso’s plans to donate 100 percent of the proceeds to NEADS, a nonprofit organization that trains service dogs for Iraq & Afghanistan veterans who return with devastating injuries. The dogs’ training takes place in correctional facilities by inmates with rigorous training, with the supervision and guidance of NEADS.
This program provides rehabilitation, and promotes self worth and self esteem, profoundly changing the lives of inmates and war veterans.
Each organic grow kit is packaged in a biodegradable bamboo fiber and it contains a matching saucer, seeds, peat pellets, along with tips on how to grow an abundant herbal plant.
For more information, call (954) 927 4548 or visit Rosso’s International’s website.
Website Tracks Revolution in Lily Hybridizing
Lilies are caught up in a revolution – hybridizers are creating some wild new specimens – and now there’s a website for enthusiasts to keep up with all the trends and breakthroughs.
LilyDossier.com is an online resource from the Netherlands Flower Bulb Information Center that makes sense of the rapidly changing world of lilies, dishing up an enticing array to enjoy. The site offers tips on lily care and handling, as well as luscious lily photos and other educational tools, such as videos.
In one video interview on the site, floral expert Jeffrey Serafini of Fischer & Page shares an insider’s view of what’s new, fun and fabulous in the world of lilies. Others offer design, care and handling tips for the home flower arranger. It even addresses pollen issues, which often gives lilies “a bad rap” with consumers – there are simple steps to remove stains from clothing right on the site.
Just a few minutes online can turn even the most casual flower lover into an educated consumer. For more information, visit LilyDossier.com.
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