Benary, Volmary Team Up to Create Benary+
Benary recently announced it will begin offering an alternative way to market its products to growers in North America.
To make transactions more direct and efficient, as well as to increase the value for its grower customers, Benary has joined forces with Volmary to create a new joint venture called Benary+.
Benary+ will sell directly to growers in the United States. The new venture will offer seed from Benary’s seed breeding, as well as unrooted cuttings from Volmary’s vegetative breeding.
According to the company, the new business model of Benary+ gives the grower more choices, plus the unique opportunity to order products directly from the source.
It also gives the company the opportunity to provide customers with longer term availability information on all of its products, and to work more closely with growers to invest in new breeding lines that meet the demands of the ever changing market.
Ernst Benary of America will continue to maintain traditional seed distribution through the traditional broker sales channels under the Benary name.
Based in Muenster, Germany, Volmary GmbH, is a family owned company who, like Benary, has built its reputation on superior genetics, outstanding customer service and reliable supply.
In addition to the new Benary+ distribution initiative in North America, Benary and Volmary have also joined forces in their vegetative breeding activities. So expect more new products to come in the future.
For more information, please visit www.benaryplus.com.
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