Black Velvet Gets Consumer Media Attention
From local daily papers and regional gardening magazines to national lifestyle publications, consumer media interest has surrounded Ball FloraPlant’s unique petunia varieties ‘Black Velvet’ and ‘Phantom’ and ‘Pinstripe’.
‘Phantom’ will be the featured cover product for Garden Gate magazine’s April issue. ‘Phantom’ was also featured in Midwest Living (February) and will appear in an upcoming Better Homes & Gardens issue (April).
‘Black Velvet’ has been showcased in Birds & Blooms (January), several State-by-State Gardening publications (October) and The American Gardener (Jan/Feb).
“The uniqueness of Black Velvet, Phantom and Pinstripe, along with the media interest we’ve had and expect to continue, assures these plants will receive a high amount of consumer demand this spring and through to fall,” says Monique Hakkert, Product Marketing Manager for Ball FloraPlant. “We’re encouraging our customers to ride this wave of interest and impact their sales now.”
Ball FloraPlant has developed merchandising tips, DIY downloadable signage and interactive display resources, which can be found online www.ballhort.com/BlackVelvet.
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