Bower & Branch Opens Enrollment Period
Bower & Branch, Trees for Life, announced kickoff of its annual retailer enrollment period of July 1 to Oct. 31. Bower & Branch is a group of independent growers and garden centers offering consumers landscape-size trees and plants online and in member stores. This phase of expansion comes as the group looks to add to its network of qualified retailers within the existing Northeast, Midwest and Mid-Atlantic regions and expands into the Plains and Southeast States.
David Bosco, owner and president of Wildwood Nurseries said, “I feel like this is the only way to survive as an independent garden center going forward. Offering e-commerce on products you already carry in store is one thing. But offering product you don’t have to inventory on e-commerce is a game changer. The first year was a transition year for us. But I am moving from carrying rows of trees to creating more of a showroom. We are capable of selling more in this system.”
The 2017 offering includes a Sure-Launch Enrollment Program, with a choice from two Marketplace Subscription levels, plus a third one that can be customized for specific situations. All three subscription options include plug-and-play assets and activities to ensure a retailer’s success, including an in-store e-commerce Tree-osk (a kiosk structure with big screen monitor, tablets, signage and more), premium marketing materials, social and email management and more.
Fore more information, visit www.igcsuccess.com.