Bower & Branch to Host Events at MANTS
Bower & Branch, Trees for Life, a group of growers and 55 independent garden centers in the northeast and Midwest is beginning the new year with several events in conjunction with MANTS 2017.
Bower & Branch will host three events: its annual member meeting, an open “Branching-Out” meet and greet where other IGCs are invited to learn more and a unique roundtable event titled “Empowered! – Taking Over Online, Before It Overtakes You!”
Tuesday – January 10
● Roundtable Event: Empowered! Taking Over Online, Before It Overtakes You! – 9 a.m. to noon
● Annual Bower & Branch Brand Rally – 2 p.m. to 5 p.m. (members only)
Wednesday – January 11
● Bower & Branch Member Soirée – 5 p.m. to 7 p.m. (members only)
Thursday – January 12
● Branching-Out Meet & Greet – 5 p.m. to 7 p.m.
The Empowered! event is about independent retailers coming together to learn how to effectively get in front of their customers’ movement online. Bower & Branch sees other retailers playing catch up to keep their customers online if they can’t keep them coming back to their stores. Yet many IGCs and pundits still say people will not stray away because of their service and selection. The facts do not support this as store traffic continues to decline among IGC’s.
“The risks of selling online have been assessed and the water is clear and warm. We have proven hundreds of times over that consumers are ready to buy online for instore pickup of trees and topiary, as well as, home delivery and planting that most of our members offer,” said Sid Raisch, president & CEO of Bower & Branch.
For more information or to register, visit www.igcsuccess.com.
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