Burpee’s Combo Tool Uncovers Gardeners’ Preferred Container Designs
This year, more than 6,100 combos were crafted virtually through Burpee’s My Garden Designer mobile design tool, revealing consumer trends and preferences for gardening habits, color choices and variety selection.
In 2012, the top three mixed variety designs selected by home gardeners are:
- Begonia Dragon Wing Pink; N.G. Impatiens Celebrette Grape Crush; Dichondra Silver Falls
- Coleus Henna; Calibrachoa Isabells Yellow; Petunia Suncatcher Midnight Blue
- Snapdragon Snapshot PlumBlossom; Alyssum Clear Crystal Purple Shades; Petunia Pop Rocks White
My Garden Designer also revealed top color-combo choices:
- White, Pink and Purple
- Cream, Pink and Green
- White, Red and Green
While designing containers is a growing category, more than half of the designs were selected for in-ground garden bed applications (52%). In-ground just edged out containers (48%), but there was no surprise when it came to sun vs. shade. Most gardeners designed for full-sun applications (68%) with shade containers accounting for the remainder (32%).
Launched in Spring 2012, Burpee’s My Garden Designer creates container and flowerbed planograms for home gardeners. Through quick selections on color, gardeners create “filler,” “spiller,” “thriller” arrangements. The tool also suggests multiple designs, theme arrangements, creates a plant shopping list, and includes a where-to-buy store search.
To trial My Garden Designer and Burpee Home Gardens other mobile web tools, visit the demonstration page http://m.ballhort.com/bst.
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