Dec 9, 2014
California Spring Trials Registration StartsSource: AmericanHort

The official central reservation website for the 2015 California Spring Trials is now open and attendees can begin to make reservations.

The official central reservation website for the 2015 California Spring Trials is now open and attendees can begin to make reservations.

The California Spring Trials will take place April 11-16, 2015, in the central and northern regions of California. This year more than 30 companies are exhibiting at 18 locations.

The registration service is available now and and can be accessed at AmericanHort.org/springtrials . Attendees can arrange appointments through the website to create personalized itineraries, which can be printed or viewed via a mobile site. There is no fee for attendees to use the service or attend the various events.

The website was developed by AmericanHort and Clarity Connect, a leading provider of technology and marketing solutions.

California Spring Trials is an annual weeklong event at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programs and concepts.

In addition, many locations include PGR experiments, outdoor trialing, and technical information. The event includes many of the leading plant breeders, growers and suppliers showcasing their plant varieties and new products.

Formerly known as the “Pack Trials,” attendees use the occasion to get an early look at products and to learn directly from producers the recommended growing and retail strategies.