Jan 31, 2017
Cultivate’17 Names Keynote

AmericanHort’s Cultivate’17 has announced many of the speakers and topics for this year’s professional development program.

Cultivate’17 will take place July 15-18, at the newly renovated Greater Columbus Convention Center in Columbus, Ohio.

Headlining as keynote at Cultivate’17 is business management expert and author, Jon Gordon. The Sunday morning Cultivate keynote will focus on lessons from Jon’s Wall Street Journal bestseller “The Energy Bus.” Businesses are looking for new ways to overcome challenges and adversity that are present in every workplace. The Energy Bus outlines Gordon’s approach to addressing and overwhelming those challenges with positive energy stemming from vision, trust, optimism, enthusiasm, and purpose. The result will be the ability to drive your company forward with focus and more engaged employees.

Green industry professionals can benefit from his experience and insights to approach life and work with the kind of positive thinking that leads to true accomplishment.

Ken Fisher, AmericanHort president & CEO, says, “With Cultivate’17 being bigger, better, and bolder, we sought out a keynote speaker to match that purpose. Jon Gordon is well-respected in the business world, and his strategies result in real changes for those who implement them. AmericanHort is committed to helping our members grow strong businesses.”

This impactful keynote is backed by a roster of 100+ additional professional development sessions presented throughout Cultivate‘17.

Topics include:

  • Employee engagement and human resource development
  • Developing impactful sales and marketing programs
  • Latest programs for pollinators
  • New methods for developing green infrastructure
  • Biocontrols and integrated pest management solutions
  • Best practices in plant production
  • Cutting edge production technology trends
  • Advancements in plant varieties and selection
  • Academic research updates from leading horticultural scientists
  • Horticultural Research Institute advancements.

Each topic offers sessions led by the horticulture’s leading subject-matter experts, as well as some new faces from outside industries to bring new knowledge and a fresh perspective. Sessions will also be coded this year based on professional level — fundamental, intermediate, and progressive — so that entire teams can benefit and advance their professional development at any stage.

Cultivate’17 registration will open March 7, 2017 at 11 a.m.

To learn more and explore key sessions for your industry segment (nursery, greenhouse, landscape, retail and interior plantscape), visit AmericanHort.org/Cultivate.


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