Farwest Features Retail Speakers
As part of its retail education track the 2015 Farwest Show will shed light on Gen Y, its economic power and, in particular, its impact for garden retail. Retail guru, Anne M. Obarski will deliver a seminar address, “Gen Y: How to Motivate, Manage, and Sell to Them!”, sharing her insight on the economy’s most influential generation.
Obarski is a professional international speaker and founder of Merchandise Concepts, a retail speaking and customer service training company since 1984, outside of Columbus, Ohio. She is the author and co-author of 5 books on customer service and newest book, “Make Your Customer Service CONTAGIOUS.”
She headlines a Farwest retail education program with a long list of experts who will share a range of topics important to garden center operation and sales. Some other highlights include :
Timothy Howard, President, Clarity Connect, Inc.
- Tips for Writing Good Marketing Copy and Designing Great Signs and Advertising- This interactive class will use actual marketing examples to demonstrate how to and how not to design marketing copy.
Marshall Dirks, Director of Marketing, Proven Winners
- The Top 5 Trends for 2016 That You Were NOT Thinking About- Touching on everything from color preferences to the increasing demands of current and new customers, Dirks describes the process that Proven Winners makes to assure that the best plants are selected for the North American market. Learn how Proven Winners responds to changing customers and receive insightful business suggestions for the coming year.
For more information on Farwest, Aug. 27-29 , visit www.farwestshow.com.
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