FPO Develops Retail Kits
The Flower Promotion Organization (FPO) has developed a retail kit to help floral retailers leverage the successful “flower recipe” program featured on www.flowerpossibilities.com. The kit contains two compact discs and features:
- A video on how to utilize the content available on the FPO’s www.flowerpossibilities.com Web site.
- A preview of upcoming podcasts which will be posted on www.flowerpossibilities.com and other popular podcast sites such as iTunes (www.apple.com/itunes), Google (www.google.com), video.com (http://video.movies.go.com) and youtube.com (www.youtube.com).
- Customizable seasonal newsletter templates in Microsoft Word format to use as a tool to communicate with your customers through E-mail and direct mail newsletters.
- Seasonal “flower recipe” handouts you can reproduce and distribute to your customers.
- A template for hosting consumer workshops in your store.
“We recognize that gift and occasion sales are a staple for most floral retailers. These new tools are designed to help provide new incremental sales opportunities to your existing customer base,” stated Stan Pohmer, executive director of the FPO. “These materials will complement floral businesses and provides them with new tools to help increase shopping frequency.”
This program supports one of the FPO’s key missions – to help retailers develop a stronger relationship with their customers. “This is another significant step in the FPO’s efforts to assist floral retailers enhance their business and customer base,” added William R. Carlson, managing director of the FPO. “We will periodically update these materials, send new ideas and fine tune the program based on retailer input.”
This material is provided free of charge to qualified retailers. Interested retailers can either subscribe to the program in the “Retailer’s Corner” of the FPO Web site, www.flowerpossibilities.com, or go directly to the registration page at www.flowerpossibilities.com/participation.html.
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