The Garden Center Group and Garden Media Group Form Partnership
The Garden Center Group and Garden Media Group join forces to become 2015-2016 trend partners to help independent garden centers meet the needs of tomorrow’s consumer. The new partnership gives clients of The Group early access to the Garden Media’s consumer behavioral trends. These insights will help define and drive the future of the lawn and garden industry and foster a love of gardening in new consumers.
“The Group needs to attract new customers,” says Danny Summers, managing director of The Group. “This partnership provides garden centers with the insight to uncover and meet new consumers’ needs, even before they know them.” Summers says the partnership will help independent garden centers connect with new audiences and get them “fired up about gardening, the outdoors and what we sell.”
According to Summers, The Group’s clients will regularly receive new marketing ideas and tips for instant implementation, trend spotting concepts to attract new customers and new product ideas to help expand the category.
“We want the new consumer to think big about the future of gardening,” says Susan McCoy, president of Garden Media Group.
“Our annual trends report allows independent garden centers to reach new customers in ways they never have before. We’ll be sharing tips to make these trends come alive in their stores.”
For more information, visit www.thegardencentergroup.com and www.gardenmediagroup.com.
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