GCA’s New Fashion In Bloom Partnership
Better Homes and Gardens to be a sponsor for GCA’s Fashion In Bloom, taking place Sept. 20-22, 2007, in the Washington, D.C., area. GCA will work directly with the senior editorial staff of the magazine to integrate the plants shown at Fashion In Bloom into Better Homes and Gardens’ plant trials, print editorials, featured articles, photo shoots and Web site.
During Fashion In Bloom, editors from Better Homes and Gardens’ Special Interest Media will be present at each of the event’s two locations: Conard Pyle will feature James Baggett, editor, (ITALICS) Nature’s Garden (ITALICS); Homestead Growers in Davidson, Md., will feature Doug Hall, editor, Garden Deck and Landscape and Luke Miller, editor of Garden Ideas & Outdoor Living.
The Better Homes and Gardens Web site, www.bhg.com, will promote the event each day to its magazine readers through editor blogs, which will post live from the show. As part of the partnership, GCA’s www.hotnewplants.com Web site will become a plant locator on www.bhg.com for its 22 million visitors.
To learn more, contact the GCA at (888) 648-6463 or www.gardencentersofamerica.org
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