IGC Show Names 2013 Keynotes
Three dynamic, high-profile speakers will challenge garden centers to think outside the box to boost their bottom lines during their spotlight keynotes at IGC 2013, returning to Chicago’s navy Pier August 20-22, 2013:
Peter Shankman, Marketing Maverick – “The New Rules of Social Media” Tuesday, August 20, 11 – 11:50 a.m.
Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them and Customer Service: New Rules for a Social-Enabled World. He is a frequent presenter at conferences worldwide, including South By Southwest, the Public relations Society of America and the International Association of Business Communicators. Shankman is the Founder and CEO of The Geek Factory, a boutique social media, marketing and PR strategy firm. His clients have included American Express and Walt Disney World. Peter has appeared on FOX News, CNN and MSNBC, and in publications including The New York Times and The Wall Street Journal.
In his IGC Show keynote, Peter will urge garden centers: Allow your customers to tell your story for you. Give them the ability to use the tools already at their disposal to create their own content that promotes your business. Attendees will learn why word of mouth is the new advertising, how the “sewing circle” has reemerged online and why Yelp is out and personal recommendations are in.
Taniya Nayak, Celebrity Designer – “Affordable Store Makeovers with Restaurant: Impossible’s Taniya Nayak” Wednesday, August 21, 9 – 9:50 a.m.
You’ve seen her on cable TV’s “Restaurant: Impossible” with Chef robert Irvine, rescuing independently owned restaurants in distress. Taniya Nayak jumps in to help turn around their businesses by completely redesigning their restaurants on a budget of just $10,000 or less. Taniya will explore the unique challenges you, as IGC owners and operators, face in undertaking a store design makeover.
Taniya’s design portfolio not only includes restaurant makeovers, she has strong experience in retail store design, well positioning her to understand and address IGC store challenges. In this session, she will help IGC retailers stage their stores with dynamic updates that will get customers spending more. using before and after photos, Taniya will reveal how she has transformed ordinary retail stores into inspired shopping destinations with simple, targeted updates, all on a budget.
John Stanley, International Retail Expert – “Garden retailing as usual? There’s nothing ‘usual’ about it!” Thursday, August 22, 9 – 9:50 a.m.
John is an internationally respected expert who has contributed to garden retail for more than 20 years in 15 countries. He works with garden centers and nurseries around the world, assisting with merchandising, staff and management training, customer flow, customer service and image.
In this IGC Spotlight Keynote from internationally acclaimed garden retail guru John Stanley looks at hot button secrets to success and many more:
- It is critically important to have a consistent store brand and shopping experience. Your customers come to your garden center for the answers they need to be successful in the garden and the inspiration that will transform their living spaces.
- What are people saying about your garden center online? Research shows 39 percent of recommendations generated about businesses online are from people who have never been to the business. “Word of click” marketing is as important, if not more, than word-of-mouth referrals.
- Cash mobs. How do you get throngs of customers, cash in hand, to make your garden center their mob-shopping destination of the day?
For more information and to register, visit www.IGCshow.com
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