M&M Wintergreens Wins Email Marketing Award
The annual award recognizes the most successful 10 percent of Constant Contact’s customer base, based on significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.
M&M Wintergreens Inc. provides quality products and expert service to the horticulture industry with its line of fresh Christmas and Winter décor and related items. The family business has a single-season focus that allows them to be experts in this area, often leading the trends with the creation of products that are lucrative solutions for horticulture retailers.
Shannon Kuhrt, vice-president of M&M Wintergreens Inc. states, “We’re happy to celebrate our fifth consecutive year of being recognized by Constant Contact for achieving strong marketing results and engaging with our customers. Constant Contact’s tools have helped us stay connected year-round with our customers and share relevant information with them in a timely fashion. This helps us foster those important relationships with our customers. ”
Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to select this year’s All Stars included the following during 2016:
- Level of engagement with email campaigns
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“Email marketing continues to deliver the highest returns of any marketing channel. Yet its ability to engage customers, drive awareness, boost sales, and increase donations isn’t always a given. It requires a balance of best practices and relevant content delivered through a powerful email marketing engine,” said Jamie Waldinger, Constant Contact’s senior director of corporate development & strategy. “This year’s All Stars embody that balance and we laud M&M Wintergreens Inc. achievements with this All Star Award.”