Mother’s Day Expected To Pop In 2007
This Mother’s Day, consumers plan to spend $15.73 billion as they shower the women in their lives with jewelry, flowers, clothing and even trips to the spa. According to the National Retail Federation’s 2007 Mother’s Day Consumer Actions and Intentions survey, conducted by BIGresearch, consumers are expected to spend an average of $139.14 on the holiday compared to last year’s $122.16.
The study found that the majority of consumers plan to celebrate (84.5 percent) this year. Shoppers plan to spend nearly $1.6 billion on clothes and accessories (37 percent), $2.1 billion on jewelry (32.8 percent), $2.3 billion on flowers (72.4 percent) and $3.1 billion on a special dinner or brunch at their favorite restaurants (61 percent).
Other popular gifts for the holiday include greeting cards (86.8 percent), gift certificates (39.3 percent), books or CDs (29.3 percent), housewares or gardening tools (18.5 percent) and consumer electronics or computer-related accessories (11.3 percent).
Thirty-eight percent of gifts will be purchased at a specialty store, such as a florist, jeweler or electronics stores. Almost one-quarter (24 percent) of consumers will shop at a discount store, 29 percent will head to a department store and 2.9 percent will buy from a catalog. As the popularity of online shopping continues to grow, 20 percent of consumers will shop for mom online, compared to only 16.9 percent last year.
Men plan to spend the most this Mother’s Day, with the average male shopper planning to spend $172.91, compared to women’s estimated $107.18. Shoppers ages 25-34 will spend the most this year ($151.42), followed by 35-44 year olds ($147.30), 55-64 year olds ($138.14) and 18-24 year olds ($137.73).
Videos
