Jul 10, 2007
New Seasonal Decorations Market Study ReleasedSource: Unity Marketing

Unity Marketing has just released its latest market research study on the holiday and seasonal decorations market. The Seasonal Decorations Report 2007 Update is based upon research conducted with active holiday and seasonal decorations buyers, including results of surveys of 2,000 consumers in 2005 and 2006. This report is prepared for product designers, marketers and retailers that target the holiday and seasonal decorations market and who need to know the latest trends in holiday decorating.

Commenting on the new study, Pam Danziger, president of Unity Marketing, said, “The key trend found in the research in toward a year-round decorations market. People are buying more decorations for their spring, summer and fall celebrations. Savvy retailers and manufacturers should take note of this important shift, since many continue to remain focused on Christmas as the main period of their seasonal decorating marketing efforts. As usual, consumers have a lot to teach marketers about what they really want.”

With a focus on the consumer, their needs, desires and preferences, this research study includes research data and statistics about: market size and growth, holidays and events that stimulate decorations purchases, types of decorations, top brands and competitors, where consumers shop, personalities and trends in the market for decorations.

To order a copy or to learn more about the study, go to www.unitymarketingonline.com/cms_christmas/ .