NGB Releases New Logo, “Year of” Materials
National Garden Bureau (NGB) has introduced a fresher brand identity to further its mission of encouraging people to use more flowers and plants in their garden. This strategic plan includes the introduction of a new up-to-date logo that is attractive and attention-getting for a wider audience and reflects the expanded programs the organization has taken on in recent years.
The artist’s rendering of a generic green leaf can be interpreted to represent a tree, a shrub, a perennial, an annual or an edible plant – all of which are part of today’s garden spaces.
NGB’s “Year of the” program is also seeing an updated look. The 2016 classes: allium, begonia, carrot and delphinium have new logos.
To help spread the word and the use of these crops, NGB makes available free promotional materials for garden centers and nurseries. These materials range from printable fact sheets , flyers , handouts , signage and more. Garden retailers can use these materials in store alongside the “Year of the” crops or at Customer Service, Help Desks or in educational seminars. NGB also has downloadable photos and logos of the featured crops. These can be used in catalogs, advertisements, on websites and in other appropriate marketing materials.
Another new aspect of NGB’s “Year of the” program is a video about the edible class, produced by and starring cook, author and storyteller Jonathan Bardzik . This video can be viewed in the Year of Carrot fact sheet or on YouTube and shared by any person or company who wishes to promote gardening and cooking with carrots.
For more information or to see any of the materials, visit www.ngb.org.
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