OFA Offers Retail Success Workshop
OFA – an Association of Floriculture Professionals – is offering the Five Key Ingredients for Garden Center Success, to take place Oct. 3 in Indianapolis, Ind., and Oct. 5 in Columbus, Ohio.
Ian Baldwin will show attendees how to create a shopping experience that attracts new customers, retains existing customers and increases the average sale. Attendees will learn how to:
- Align with tomorrow’s customer while maintaining current customers.
- Get maximum traffic to pass maximum product.
- Identify barriers to customer success.
- Think like a customer.
- Analyze the numbers needed to track and use in order to make a profit.
Baldwin operates Nursery Business Consultants in Elk Grove, Calif., and assists independent retailers in a wide range of design, merchandising and training aspects of profitability.
The workshop is set to take place from 9 a.m. to 4 p.m. on both dates, and lunch is included. Registration for OFA & Ohio Nursery & Landscape Association members is $189 for the first company registrant and $169 for each additional registrant. Non-members pay $229. To register online, Click here.
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