PRWeek Honors NHS Preview Party
The organizers of the annual National Hardware Show Preview Party recently earned national attention as the event was named PRWeek’s Business-To-Business Campaign of the Year 2007 at this year’s PRWeek awards, which took place in New York, N.Y., March 8, 2007. The Preview Party offered a sneak peek into a sampling of the show’s most exciting, innovative products with a home-themed party for consumer media.
“We were thrilled that the National Hardware Show Preview Party was presented with the PRWeek award, as it is one of the most prestigious awards in the industry,” said Beth Blake, PR director, National Hardware Show. “While we could tell the attending media and exhibitors were really excited about the event, it’s great to see the PR industry acknowledge this program as a groundbreaking campaign.”
The Preview Party was held in the Penthouse apartment at the Hudson Hotel in New York, N.Y., a location that provided a real-life setting to showcase products in. Media attendees got to see and feel the products up close and put them to use in the Penthouse’s kitchen, bedroom, bathrooms, living room, dining room and patio terrace.
Eighteen select manufacturers presented some of the new products to be seen at the show. These manufacturers were a representation of the depth and breadth of product categories spanning all home improvement and enhancement that is exhibited at the National Hardware Show.
Award judges, composed of the top PR professionals in the country, were impressed with the widespread manufacturer accolades and more than five million media impressions that the event garnered.
A PRWeek award is given each year to the best corporate, non-profit and agency teams, as well as the campaigns that they produce. PRWeek received nearly 750 entries for 33 categories for work done during the last year.
The National Hardware Show is scheduled for May 8-10, 2007, at the Orange County Convention Center in Orlando, Fla. For more information, visit www.nationalhardwareshow.com.
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