Nov 9, 2016
SEGreen Plans Second Conference

The Southern Nursery Association (SNA) has announced plans for the next generation of SEGreen. Transforming from a traditional trade show format, the SEGreen Conference will have a clear focus on connecting the industry to identify today’s business challenges and opportunities, develop new insights and solutions and deliver strategic education for all segments of the horticulture industry. Education will be divided into major areas of focus with content and hands-on training designed to further develop careers and expand business.

The SEGreen Conference, scheduled for Aug. 1-3, 2017, at The Classic Center in Athens, Georgia, will offer industry professionals a dynamic and interactive experience with tours, education, keynote sessions and participant-driven roundtable discussions.

The conference will kick off with a tour of local nurseries on Aug. 1. Other tour options will include the State Botanical Garden of Georgia, The Trial Gardens at UGA, and a UGA Campus Tour.

The conference will include the SEGreen Plant Conference, the SEGreen Landscape Conference, and the SNA Research Conference (Aug. 2-3). SNA will be conducting annual business as well with 119th Annual SNA Business Meeting, and the SNA State Officer’s Conference.

The SEGreen Plant Conference will unveil some of the hottest new plants coming to market, the best practices for growing, and offer a unique opportunity to learn from leading industry plant experts. The SEGreen Landscape Conference will feature sessions on plant selection, pest and desease management, business developments, and design, estimating, and installation workshops for the novice or master alike. Continuing Education Units (CEUs) will be available for industry and pesticide certifications and licensing programs. The SNA Research Conference will offer cutting-edge content of the latest horticultural research. These top researchers, from across the country, will participate throughout the event.

This transformation will allow the traditional exhibitor to participate as a sponsor of the event. Sponsorship packages will include all-access passes to allow face-to-face engagement throughout the three days of tours, keynotes, roundtables and educational sessions to create meaningful business relationships without time constraints. The sponsor package will also include tabletop display space, as well as other promotion before, during and after the event. SEGreen will provide a platform to communicate, demonstrate, train or simply engage with customers on a personal, one-to-one level.

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