Star of Food Network’s Restaurant Stakeout Primed for High Energy Keynote at IGC East
Willie Degel, renowned restaurateur and star of Food Network’s popular TV series Restaurant Stakeout, is ready to give IGC retailers a customer service wake-up call during his high-energy keynote, “Willie’s Secrets to Stellar Customer Service,” at IGC East, August 5-7 at the Gaylord National Resort & Convention Center in National Harbor, Maryland. Attendees will get a behind-the-scenes look at his proven strategies for instilling a consistent culture of service excellence that yields returns in customer loyalty and long-term sales success.
How do independent garden centers provide the customer service that’s critical in setting their stores apart from the boxes to draw new customers and assure repeat business? Round-the-clock scrutiny of staff performance is key, Degel says. As the owner of Uncle Jack’s Steakhouse, with three locations in New York City, Degel canvasses his restaurants with hidden cameras to keep an eye on his staff’s performance. During Restaurant Stakeout, he takes the cameras on the road and shows challenged restaurants how their employees act when management isn’t in sight, and how it affects the way their customers see their businesses. What he finds will jolt any garden center owner to action.
“I had the chance to meet Willie in New York City over lunch, and I know his brand of matter-of-fact advice will strike a chord with our IGC East audience,” says IGC Show Founder Jeff Morey. “His years of hands-on experience building his restaurant empire will give our audience an authentic, no-holds-barred take on the customer service they need to succeed today, no matter the size of their market or their competition.”
Additional keynotes for IGC Chicago and IGC East will be announced soon.
For more information about IGC Chicago and IGC East and to register, visit www.IGCshow.com. Attendees registering by June 30 save on IGC Retail Conference Passports and are entered into a drawing to win a $5,000 trip anywhere in the world. See website for full details.