Study Focuses On Pampered Pets
In 2006, the market for pet products and services is expected to reach $38.4 billion, up 5.8 percent from total sales of $36.3 billion in 2005, according to Unity Marketing. While you may be wondering what this has to do with your garden center, take a look at the facts and how many of your garden center peers are getting into the pet care industry.
While basic pet needs – food, veterinary care, medicines – command the largest share of the market, pet luxuries (things people buy for their pets that are driven more by emotion than basic needs) are the fastest-growing segment in the pet market today.
Today nearly two-thirds of U.S. households own a pet, or roughly 69.1 million homes, according to the latest research from the American Pet Products Manufacturers Association (APPMA). Nearly half of all households (45 percent) own more than one pet.
Commenting on the pet market, the APPMA stated that the “humanization of pets” is one of the biggest trends in the pet market today. That trend will be the major thrust of a new research project to be undertaken jointly by Unity Marketing, experts in the luxury market, and Insights2, product and market innovation specialists.
For more information on this soon-to-be study and how it may help your garden center business add revenue, contact Pam Danziger at Unity Marketing at (717) 336-1600.
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