Dec 11, 2007
Is Your Store Celebrating National Bird Feeding Month?Source: Woodstream Corp.

Winter is approaching much of North America – the temperatures are dropping, wind is whipping and snow is flurrying. As we bundle up in wool coats, hats and mittens, it might be the time to stop and ask ourselves, “What about the birds?”

The average wild bird weighs less than two nickels; winter can be a punishing time for them. So, in 1994, Illinois Congressman John Porter read a resolution announcing that February would be National Bird Feeding Month.

According to U.S. Fish and Wildlife Service survey results, bird watching is among the most popular hobbies among Americans, with about 47.8 million people grabbing their binoculars to check out the view. Bird feeding is also an important hobby, providing birds with food, water and shelter, and it benefits the environment. It’s an easy and inexpensive hobby to start: With a simple tube or hopper feeder and a bag of seed, you’re ready to begin. However for most people, the interest grows and grows.

National Bird Feeding Month could be a great merchandising opportunity to increase sales of bird feeders, bird houses, seed and even bird watching accessories in your store. Is your staff ready to welcome a potential February influx of bird enthusiasts?


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