Hitting Your Targets
A good buddy of mine just opened up a new training center in a big warehouse space on the westside of Cleveland. Somewhat similar to a Crossfit gym, his place has the necessities and nothing more, along with a small but loyal member base. His niche: taking established, physically fit athletes to the next level.
I follow his gym on Facebook, but that’s about all I see on the marketing front. So the other day I asked him if he had a marketing plan beyond Facebook. He said he relies a lot on word of mouth. Plenty of people are telling him he needs to blanket advertise, but he’s convinced that will bring non-athletes to his gym (the exact opposite of his gym’s purpose).
Or will it? Especially if his message is clear.
His story got me thinking about your story and the way your market yourself as a specialist. How do you position yourself as a specialist to a specific audience? What marketing/advertising techniques do you use to narrow in on a target demographic? And how do you hit that target successfully? Let me know what you think.
Bay Area Garden Center Tour
This summer, the Garden Centers of America (GCA) took their tour to the Bay Area. I was lucky enough to get a seat on the bus and visit some places that have always been on my IGC bucket list. For a brief glimpse of my time on the tour, check out this GCA tour photo gallery on Lawn & Garden Retailer’s Facebook page.
Figuring Out Those Finicky Millenials
Baby Boomers are your bread and butter. They keep your registers chiming. But what about those Millenials? They outnumber Boomers and they have $200 billion worth a spending power, says Garden Media Group. If you’re interested in connecting with the tech-savvy generation, look no further than Garden Media Group’s new eBook: How to Market Gardening to Millenials
To download it, click the link above.