Aug 13, 2014
Eating Right – The Ultimate Health Care PlanBy pmihalek

Last weekend, the Virginia Beach location of McDonald Garden Center hosted an indoor herb garden workshop. Great idea. But it didn’t stop there. In working with Sentara, a regional medical group, its executive chef led the workshop and also was joined by Sentara’s clinical dietician program coordinator. Awesome idea.

The $50 workshop covered the benefits of herbs, a cooking demonstration, recipes and a chance for attendees to plant up their own indoor herb gardens.

The workshop exceeded attendence expectations, according to McDonald’s marketing director Rebecca Topping. As for working with Sentara, Topping said, “They are always looking for new ways to extend their reach into the community and the gardening demographic is a good fit for their audience. We love partnering with a local healthcare organization as we feel that our interests and goals are one of the same.”

When you plan for an event, do you actively seek out a partner whose interests ands goals align with yours? Think of the benefits: extra resources, a broader potential audience, marketing help, etc. Big ups to McDonald’s!

Do You Have a New Product?

Calling all vendors! Do you have a new product that will be available for sale to the general public after September 16? By entering the DGA Green Thumbs Awards you can increase your chance for additional product visibility. Click here to learn more.

The Color Reel

Maybe you’re looking to maximize a particular color (or colors) next spring at your garden center. Well, Ball Seed’s new Flourish! Color Playlist on YouTube might be right up your alley. From the makers of the IGC-centric Flourish! magazine, this focused collection of videos has a plant suggestion for every spot on the spectrum.

— Pete


pmihalek





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